About the position
The Marketing Manager, Media will be the subject matter expert on paid media, content generation, and digital media best practices to support the US market. You will be responsible for the delivery of media strategies that impact our consumers through the purchase journey to increase the quality of traffic to Dyson owned websites and impact business growth across all categories. Additional responsibilities include: Leadership of digital media planning, evaluation, and auditing. Working in partnership with category leaders to deliver best communications, creative, and placement in brand, category, industry and needs-based journeys. Management of the media agency to reach the right audience through a variety of digital media channels. Employ new ways of advertising in the purchase journey across desktop, mobile, and tablet. Control media plans to ensure key booking dates are met, category managers are supported, and campaigns are delivered on time and driving full value of our media investment. Review of media agency performance and set KPI's to ensure we continually achieve and exceed targets, while maintaining a positive return on our investment. Obsess over keyword optimization to ensure we win across all categories to convert active Dyson shoppers and drive consideration. Employ new strategies to demonstrate the Dyson difference and stimulate interest where tactically relevant to bring new traffic into Dyson. Brief owner to the media agency, who will manage and execute the creation of highly impactful marketing assets and innovative campaigns. Drive growth in each category, while managing cross-functional relationships internally and externally. Build relationships with global headquarters team to collaborate on reporting and new digital initiatives. Assist in the implementation of those programs and apply learnings that will influence decisions and assist overall marketing goals. Influence and drive change across the organization. Lead digital media planning and performance presentations. Media campaign management. Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities. Provide direction, conceptual, and digital creative input into the media strategy, working closely with creative teams. Build effective working relationships with stakeholders to ensure alignment on media plans, and with the category, eCommerce, retail, PR, customer service and owner engagement teams to drive integrated marketing strategies. Ensure all new product launches are represented correctly. Work with the category leads to fully understand category objectives. Design advertising campaigns and ad copy to deliver performance accordingly to maximize our sales potential. Identify opportunities and develop and drive initiatives and campaigns that will increase sales. Manage the media budgets, purchase orders, and media pricing in comparison to the market, and negotiation of media services, where applicable. Build, develop and promote an effective team. Manage processes to ensure that the team is as effective as possible to meet business goals. Inspire, lead and motivate direct reports through regular feedback, 1:1's, professional development plans, and objectives. Develop and upskill the team for their own continuous improvement. Prepare readiness for promotion opportunities. Inspire a passion for our product within the digital team and the wider marketing team. Support media team members to ensure they can communicate effectively throughout the organization, locally and globally. Work closely with marketing team to influence decisions to assist US digital marketing goals.
Responsibilities
- Leadership of digital media planning, evaluation, and auditing.
- Working in partnership with category leaders to deliver best communications, creative, and placement in brand, category, industry and needs-based journeys.
- Management of the media agency to reach the right audience through a variety of digital media channels.
- Employ new ways of advertising in the purchase journey across desktop, mobile, and tablet.
- Control media plans to ensure key booking dates are met, category managers are supported, and campaigns are delivered on time and driving full value of our media investment.
- Review of media agency performance and set KPI's to ensure we continually achieve and exceed targets, while maintaining a positive return on our investment.
- Obsess over keyword optimization to ensure we win across all categories to convert active Dyson shoppers and drive consideration.
- Employ new strategies to demonstrate the Dyson difference and stimulate interest where tactically relevant to bring new traffic into Dyson.
- Brief owner to the media agency, who will manage and execute the creation of highly impactful marketing assets and innovative campaigns.
- Drive growth in each category, while managing cross-functional relationships internally and externally.
- Build relationships with global headquarters team to collaborate on reporting and new digital initiatives.
- Assist in the implementation of those programs and apply learnings that will influence decisions and assist overall marketing goals.
- Influence and drive change across the organization.
- Lead digital media planning and performance presentations.
- Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities.
- Provide direction, conceptual, and digital creative input into the media strategy, working closely with creative teams.
- Build effective working relationships with stakeholders to ensure alignment on media plans, and with the category, eCommerce, retail, PR, customer service and owner engagement teams to drive integrated marketing strategies.
- Ensure all new product launches are represented correctly.
- Work with the category leads to fully understand category objectives.
- Design advertising campaigns and ad copy to deliver performance accordingly to maximize our sales potential.
- Identify opportunities and develop and drive initiatives and campaigns that will increase sales.
- Manage the media budgets, purchase orders, and media pricing in comparison to the market, and negotiation of media services, where applicable.
- Build, develop and promote an effective team.
- Manage processes to ensure that the team is as effective as possible to meet business goals.
- Inspire, lead and motivate direct reports through regular feedback, 1:1's, professional development plans, and objectives.
- Develop and upskill the team for their own continuous improvement.
- Prepare readiness for promotion opportunities.
- Inspire a passion for our product within the digital team and the wider marketing team.
- Support media team members to ensure they can communicate effectively throughout the organization, locally and globally.
- Work closely with marketing team to influence decisions to assist US digital marketing goals.
Requirements
- 5+ years of related experience digital with a major brand media experience or digital agency.
- Bachelor's degree or higher in marketing, advertising or a related field.
- Advanced knowledge/ proficiency in Microsoft Excel, Word, PowerPoint and Outlook is required.
- Experience working with a major Web analytics and reporting tool.
- Must have experience working with a transactional website, marketing products and services online for a consumer brand.
- Proven expertise in paid media, including design, implementation and optimization of campaigns.
- Strong understanding of how creative assets influence the purchase journey.
- Excellent understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends.
- Experience working with major retailers in an e-commerce environment preferred.
- Previous experience working with media agency.
- Strong consumer media experience, leadership experience, and analytical skills.
- Ability to understand the Dyson brand and uphold its integrity.
- Strong communication and presentation skills.
- Ability to drive projects from concept through implementation and to analyze post-campaign results.
- Excellent project management skills to coordinate both internal and external resources.
- Project brief writing experience.
- An innovative thinker with media expertise and a proven track record.
- Self-starter; ability to set priorities and receive/ give feedback.
- A visionary who is always looking to learn the most cutting-edge methodologies in digital marketing.
- Vigilant editing skills.
- Attention-to-detail and accuracy in reporting.
- Personable and able to work well with a variety of different personality types and skill sets.
Benefits
- 401K with up to a 4% match
- Company paid Life Insurance and AD&D
- Flexible Savings Account (FSA) and Health Savings Account (HSA)
- Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
- Pre-tax Commuter Benefits (applicable areas only)
- Generous Child Care Leave Program
- Wellness Program
- Employee Assistance Program
- Generous Dyson Product Discounts
- Multi-Level Healthcare Coverage Options
- Vision & Dental Coverage
- Company paid Short-Term and Long-Term Disability
