About the position
As a Marketing Manager, Member Engagement & Campaign Operations at Thyme Care, you’ll play a critical role in helping drive member enrollment and engagement across our health plan and provider partnerships. We’re looking for a detail-oriented marketing professional who thrives on ownership, brings structure to complex processes, and ensures every campaign is executed with precision and care. You’ll manage the full campaign lifecycle, from intake to launch—while enabling smooth workflows across internal teams, ensuring on-time delivery, and upholding the highest standards of quality. This is a highly collaborative and execution-focused role that blends strategic thinking with operational excellence to deliver campaigns that drive meaningful results.
Responsibilities
- Own the project planning and execution of member engagement and enrollment campaigns across Thyme Care’s health plan and provider partnerships.
- Lead end-to-end campaign management—from intake and briefing through approvals and launch.
- Act as the final checkpoint before launch—reviewing every campaign asset with a meticulous eye for detail.
- Work closely with internal teams—including partner marketing, design, product, care delivery, and data.
- Analyze member and partner insights to refine messaging, channels, segmentation, and campaign cadence.
- Stay current on healthcare marketing best practices, member engagement trends, and relevant compliance considerations.
- Partner with data and enrollment teams to monitor results, surface insights, and synthesize campaign performance.
- Partner with internal teams and external stakeholders to align on campaign strategy, secure approvals, and communicate updates clearly.
Requirements
- 5+ years of experience in B2B2C or B2C marketing within healthcare, health tech, or partnerships-based environments.
- Proven track record of managing end-to-end campaigns across email, SMS, direct mail, and digital channels.
- A strong foundation in project management, with experience using tools like Asana, Monday.com, Trello, or similar.
- Proven ability to collaborate cross-functionally, working effectively with creative, product, data, and client-facing teams.
- Exceptional attention to detail, with a sharp eye for inconsistencies in messaging, design, or data.
- Experience using data to drive marketing decisions—optimizing campaign performance and identifying new engagement opportunities.
- Strong written and verbal communication skills, adept at translating complex concepts into persuasive messaging.
- Comfortable operating in a fast-paced, growing organization, with a track record of driving structure and process.
Nice-to-haves
- Experience managing external stakeholders or vendors—such as health plans, provider organizations, creative agencies, or printing/mail vendors.
- Familiarity with asset management tools (like Brandfolder, Figma, or CMS platforms) and a strong sense of version control.
Benefits
- Base salary for this role is $125,000-$140,000.
- Equity opportunities.
- Comprehensive benefits package.
