About the position
As the Marketing Manager, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.
Responsibilities
- Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio.
- Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
- Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.
- Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
- Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
- Provides leasing and marketing training and best practices to onsite teams.
- Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
- Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
- Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in marketing support or a similar role.
- Strong written and verbal communication skills.
- Knowledge of consumer/user digital experience.
- Familiarity with online digital marketing platforms.
- Excellent organizational skills with the ability to multitask and prioritize effectively.
- Creative mindset with a keen eye for detail.
- Strong analytical and problem-solving abilities.
- Ability to work independently as well as collaboratively in a team environment.
Nice-to-haves
- 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.
- Experience in Real Estate Property Management.
- Experience with Property Management Software - Yardi, Onesite, Entrata.
- Experience with industry-related CRMs - Rent Dynamics, Knock.
