Marketing Manager, Patient Enrollment

About the position

As our Marketing Manager, you'll play a pivotal role in helping people access life-saving treatment through thoughtful, data-driven campaigns. You'll lead initiatives that connect with prospective patients - delivering the right message, at the right time, through the right channels. Reporting to our Head of Growth, you'll collaborate across teams to build and optimize marketing programs that drive enrollment and build trust with the communities we serve. This is a high-impact, hands-on role for a creative strategist who cares deeply about equity in healthcare, and knows how to turn insights into action.

Responsibilities

• Own patient acquisition campaigns across paid media, organic, email, and partner channels - from strategy through execution and performance tracking
• Test and iterate on creative approaches - including channel mix, campaign formats, and messaging
• Develop and manage content calendars in collaboration with design and engagement teams
• Analyze and act on data from Google Analytics, Looker, and Salesforce to assess performance, optimize campaigns, and drive continuous improvement
• Create and evolve audience personas and messaging frameworks to guide segmentation and targeting
• Manage agency or contractor relationships as needed to expand capacity or scale media buys
• Build and maintain lifecycle programs that nurture interest from referral partners and patients - including email campaigns, drip sequences, and re-engagement workflows
• Collaborate cross-functionally with product, community engagement, and clinical teams to support outreach with scalable, high-impact tactics

Requirements

• Minimum of 4 years of experience in marketing, with a focus on customer acquisition, performance, and demand generation
• Proven ability to run full-funnel campaigns that generate leads and conversions
• Strong data fluency, including experimentation, funnel analysis, and optimization
• Proficiency with tools like Google Ads, Meta Business Manager, Google Analytics, Salesforce (or similar CRM), and Looker (or similar BI platform)
• Excellent written and verbal communication; effective project manager with ability to prioritize and execute quickly
• Experience creating or managing audience-specific content
• Familiarity with customer journey mapping and lifecycle marketing best practices
• Entrepreneurial mindset with adaptability and creative problem solving

Nice-to-haves

• Experience marketing to or through referral sources (e.g., hospitals, clinics, correctional systems)
• Familiarity with HIPAA-compliant marketing platforms and privacy-sensitive workflows
• Background in B2B2C marketing or partner engagement strategies

Benefits

• Contribution to meaningful, life-saving work!
• Comprehensive medical, dental, vision, and short-term disability benefits designed to take care of our employees and their families
• Mental Health Services via Regence, Doctors on Demand, and EAP for continuous care
• Supplemental mental health services through Talkspace for care needed following tough patient visits
• 4 weeks of vacation accrued per calendar year with a tenured increase to 5 weeks at 2 years of employment
• Sick leave accrued at 1 hr for every 30 hrs paid
• 9 Paid Holidays per year
• 12 weeks of 100% paid parental leave for the birth or adoption of a child (after 6 months of employment)
• 401(k) retirement savings
• Remote friendly with hardware provided to complete your work duties