About the position
Trident Seafoods is the largest vertically integrated seafood harvesting and processing company in North America. Trident is a privately held, 100 percent USA-owned company with primary seafood processing operations and fleet support in twelve Alaska communities. Trident's global operations produce finished wild Alaska seafood products in 6 countries and its sales teams serve customers in over 50 countries. Trident employs approximately 9,000 people worldwide each year and partners with over 5,400 independent fishermen and crewmembers. Species harvested and processed by Trident include virtually every commercial species of salmon, whitefish, and crab harvested in the North Pacific and Alaska. The global supply chain also includes cultured and wild species from a network of trusted sources worldwide. The Marketing Manager, Pet & Health will be responsible for developing and implementing marketing strategies with Trident's international businesses. This role will report to the VP of Pet & Health and work closely with both global marketing and other cross functional teams to develop targeted campaigns for multiple Pet & Health brands and offerings. This role will also be responsible for creating processes and efficiencies around going to market with current and future customers and ensuring that existing resources are leveraged appropriately. This position will also play a key role in ensuring there is strong marketing communication connectivity between Pet and Health and our various other departments where Pet & Health intersect globally.
Responsibilities
- Develop and implement comprehensive marketing strategies for Trident's Pet & Health business to achieve business objectives.
- Conduct market research to identify new opportunities and understand US and global pet & health trends.
- Conduct market analysis leveraging digital marketing tools and analytics to understand domestic and global pet and health related consumer behaviors and preferences.
- Collaborate with cross-functional teams, including sales, research and development, communications, and others to ensure cohesive and effective marketing efforts.
- Oversee the creation and localization of marketing materials for different domestic and international regions, ensuring cultural relevance and resonance.
- Leverage existing Trident marketing materials and ensure there are processes in place to maximize the efficiency of existing marketing resources.
- Develop and implement an integrated marketing communications plan to ensure internal and external stakeholders receive relevant internal and external messages and updates.
- Analyze and report on the performance of domestic and global pet & health marketing initiatives, providing insights and recommendations for improvement.
- Stay up to date with industry trends, competitor activities, and international markets.
- Support the VP of Pet & Health, Pet & Health team with a dotted line to the Global Marketing Team with selected executive-level presentations and materials.
Requirements
- A minimum of 8 years of experience in marketing.
- A bachelor's degree in marketing, business, communications, or a related field, or the equivalent combination of education and experience.
- Experience with cross-cultural communication.
- Food and beverage industry experience.
- Proficiency in digital marketing tools and analytics platforms.
- International agency management experience.
Nice-to-haves
- A master's degree in marketing, international business, or related field.
- International marketing experience.
- Brand development experience.
- Social influencing campaign experience.
- Seafood industry experience.
- Fluency in one or more foreign languages.
- Intermediate/Advanced skills in PowerPoint and executive presentations.
Benefits
- Discretionary/performance-based incentives.
- Medical, dental and vision insurance plans.
- Optional HRA/HSA.
- Telemedicine.
- Employee assistance and wellness programs.
- Long-term disability.
- Basic life and AD&D.
- 401(k) with a company match.
- Paid time off starting at 20 days per year.
- 10 paid holidays each year.
- Paid parental leave.
- Commuter and transit programs.
