Marketing Manager, Product & Campaign

About the position

The Product & Campaign Marketing Manager is a hybrid role that bridges strategic product positioning with tactical campaign execution. This individual will own go-to-market (GTM) strategy for our B2B product portfolio while also leading multi-channel campaigns that drive awareness, engagement, and pipeline. The ideal candidate is equal parts storyteller, strategist, and executor-able to translate product value into compelling messaging and deliver it through high-performing campaigns. Just as important, this person excels at building strong relationships with product and sales leaders to ensure alignment, insight-sharing, and mutual success.

Responsibilities

• Develop and refine product positioning, messaging, and competitive differentiation.
• Lead the rollout of product updates and launches, including internal enablement and external communications.
• Create buyer personas and value-based content that resonates with target audiences.
• Collaborate with Product, Sales, and Customer Success to gather insights and inform GTM strategy.
• Conduct market and competitive analysis to shape messaging and roadmap alignment.
• Plan and execute integrated marketing campaigns across channels including-but not limited to-email, paid media, webinars, ABM, and social.
• Coordinate campaign calendars, timelines, and budgets in partnership with the broader marketing team, ensuring alignment across content, digital, and operations functions.
• Partner with content creators to deliver best-in-industry campaign materials.
• Work closely with the digital marketing team to develop audience segmentation and personalization strategies, using insights generated by this role to guide execution.
• Collaborate with BDRs and AEs to ensure sales motions are aligned, impactful, and well-supported.
• Track and report on campaign performance.
• Educate internal teams on product value propositions and campaign goals.
• Ensure consistent messaging across all touchpoints and channels.
• Work closely with the VP of Marketing to align campaign strategy with business objectives.

Requirements

• 7+ years in B2B marketing, with at least 2 years in product marketing and/or campaign management.
• Proven success in launching products and running pipeline-generating campaigns.
• Strong understanding of the B2B buyer journey, preferably in SaaS or tech.
• Basic understanding of marketing automation platforms (e.g., Marketo).
• Proficiency with analytics platforms and a data-driven approach to decision-making.
• Excellent communication, project management, and stakeholder alignment skills.