About the position
The Marketing Manager will lead strategic product marketing initiatives for Transwestern Investment Group (TIG), Transwestern Development Group (TDC), and Transwestern Hospitality Group (THG). This role is pivotal in shaping and activating brand positioning, value propositions, and go-to-market strategies that drive business growth and deepen audience engagement. As the single point of contact for these business leaders, this team member will partner closely with communications, business development and regional marketing leaders to implement and activate product positioning and execute strategy across campaigns, events and collateral. Success in this role will be measured by increased brand visibility, brand preference, and stakeholder satisfaction across business lines.
Responsibilities
- Develop and execute annual go-to-market (GTM) strategies that align with enterprise objectives and brand vision, ensuring consistent messaging across all touchpoints and audiences.
- Work with business line leaders to activate the value proposition across distinct audiences and collateral, ensuring integration across groups.
- Ensure all marketing materials reflect a unified brand voice and visual identity, leveraging data and feedback to continuously optimize content effectiveness.
- Collaborate with brand, business development, and communications teams to develop key materials (e.g., brochures, pitch decks, advertising, website messaging, one-pagers, property marketing).
- Serve as the go-to subject matter expert for marketers, brokers, and support staff on product positioning.
- Manage requests from internal stakeholders requiring marketing support and associated collateral (email, advertisement, event collateral, presentation, web content, campaign).
- Maintain consistent, up-to-date service line materials and statistics.
- Perform other marketing functions, as assigned.
Requirements
- A Bachelor's degree in Marketing, or a related field.
- A minimum of 5 years of demonstrated marketing experience.
- Experience with development or commercial investment is required, prior commercial real estate experience is preferred.
- Strong communication skills with ability to listen actively and articulate clearly.
- High creative aptitude with a strategic approach to marketing.
- Proficiency in Microsoft Office; familiarity with Adobe Creative Suite a plus.
- Ability to manage a high-volume workload and adapt to changing priorities.
- Positive, proactive mindset with a collaborative spirit.
- Detail-oriented and well-organized.
- Ability to travel as necessary according to business needs.
- Capable of balancing strategic and executional tasks in a dynamic environment.
