About the position
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You'll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you'll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity. Join us for the opportunity to grow and make a difference in ways that matter to you.
Responsibilities
- Establishes the strategic approach for marketing and monitoring a product (or small range of products) based on business unit/segment/country goals and objectives.
- Analyzes data to evaluate the target audience, client requirements, the competitive landscape, and the market environment to assist in the selection of product focus priorities in collaboration with business unit leaders.
- Develops differentiated value propositions and messaging based for a product (or small range of products) on understanding of capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.
- Understands and integrates marketing plans and strategies to develop tactical campaigns, collateral, and communications in partnership with other product marketing roles, key stakeholders, and business leadership.
- Contributes to recommendations for product development and product management for a country/segment based for products of strategic importance based on understanding of client requirements and competitive landscape for a specific market segment in partnership with key stakeholders.
Requirements
- Bachelor's degree or the equivalent combination of education and relevant experience
- 5+ years of total relevant work experience
Nice-to-haves
- Experience working in the asset management or wealth management business
- Knowledge of ETFs and/or SMA investment products
- Strong organization and project management skills.
- Experience in Seismic, Adobe Acrobat, Microsoft Project and Excel
- Strong writing and communication skills
Benefits
- Competitive compensation
- Annual bonus eligibility
- A generous retirement plan
- Hybrid work schedule
- Health and wellness benefits, including online therapy
- Paid time off for vacation, illness, medical appointments, and volunteering days
- Family care resources, including fertility and adoption benefits
