About the position
As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution. You will do this by defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers. Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products is essential. You will be responsible for planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels. Evaluating channel marketing needs and making recommendations to leadership for strategic planning is also part of your role. Additionally, you will assist the team to develop and launch new products and new product lines, achieve annual sell-thru objectives for assigned channel of distribution, and develop and implement a digital marketing strategy and tactics to maximize sales. Working with sales leadership to incorporate education and training materials in marketing programs, maintaining and updating market intelligence databases on pricing, market share, volume, and competitors, and assisting with the development of labeling and branding are also key responsibilities. You will research and evaluate best practices to further support the improvement of Marketing processes and develop recommendations to share with Marketing Leadership.
Responsibilities
- Define, develop, and lead the marketing strategy for the Service business to grow sales and create a stronger link with customers
- Collaborate with Marketing Leadership and different departments to create programs that support the development & sale of after market products
- Plan, budget, coordinate and develop marketing programs that support the sale of all company products sold through assigned distribution channels
- Evaluate channel marketing needs and make recommendations to leadership for strategic planning
- Assist team to develop and launch new products and new product lines
- Assist with achieving annual sell-thru objectives for assigned channel of distribution
- Develop and implement a digital marketing strategy and tactics to maximize sales
- Work with sales leadership to incorporate education and training materials in marketing programs
- Maintain and update market intelligence databases on pricing, market share, volume, and competitors
- Assist with the development of labeling and branding and drive execution of that effort
- Research and evaluate best practices to further support the improvement of Marketing processes
- Develop recommendations to share with Marketing Leadership
Requirements
- Bachelor's Degree in Marketing or related field OR equivalent education and experience
- Minimum of seven years experience in marketing industry or related field
- Experience in social media strategy - planning & implementation
Nice-to-haves
- Familiarity/experience with loyalty programs
- Experience with/ability to maintain and update web pages
