The Marketing Manager, SPA & WSP position is responsible for driving lead generation and building brand awareness for the School of Public Affairs across multiple channels using inbound marketing campaigns (i.e., drip campaigns) and marketing automation, with particular focus on its Washington Semester Program (WSP). This role is key to the delivery of prospective student journey communications designed to maximize engagement, applications, and enrollment. This position will work within SPA's Communications Team, and will develop, execute, and measure campaigns in collaboration with subject matter experts (program directors and admissions teams). The role will be responsible for workflow configuration, audience segmentation, email marketing, data management, and reporting, using AU's CRM systems, Recruit and Salesforce. In addition, this role will perform website updates focused on the Washington Semester Program. This position works collaboratively across teams to understand the goals and requirements of marketing initiatives and campaigns. The person in this position will also work within SPA's Communications Team to develop creative initiatives and assist with organic and paid social media strategies designed to engage current WSP students and drive enrollment in the program.