About the position
We are a fast-growing market leader with an entrepreneurial culture and are always looking for exceptional talent. Join a company where you will have an opportunity to grow professionally and personally and give strength as part of a company that Manufactures Products That Change Lives. We are seeking a creative and organized Marketing Manager/Senior Marketing Manager. The ideal candidate will be an effective collaborator and motivator who can independently lead project teams to develop and implement strategic upstream and downstream marketing initiatives for our portfolio of Placental Tissue products in the Surgery market segment. This individual must have extensive commercial experience in sales and/or marketing, thrive in a fast-paced environment and be able to track multiple ongoing projects and responsibilities simultaneously. This position reports to the Senior Vice President, Marketing.
Responsibilities
- Lead implementation of all strategic marketing initiatives for the Surgery portfolio of products
- Establish a highly differentiated portfolio of products with brands that contain clear brand identity/presence, positioning and value propositions
- Develop and implement creative & impactful marketing campaigns for all brands in the portfolio that engage customers and differentiate from competitive products in the target market
- Work collaboratively with R&D to develop needed clinical data and evidence for the portfolio to support successful market penetration and share gain
- Work collaboratively with Sales Leadership to develop aligned GTM tactics and promotional campaigns
- Lead execution of all product development, market research and pricing tactics
- Develop and implement innovative ways to connect with target audiences (social media, etc.) & increase brand awareness and reach across multiple platforms
- Direct analytical data gathering and Voice of the Customer activities
- Attend conferences, meetings, conventions, in order to stay current on market trends and new research
- Create and adhere to marketing budgets
Requirements
- Education: Bachelor's degree in marketing, communications, business administration or scientific discipline; MBA preferred
- Experience: 4-7 years of experience in marketing and/or sales; 7+ years of experience for Senior title
- 3-5 years of portfolio brand management that included annual business planning development
- 1-3 years of sales experience preferred
- Extensive experience/knowledge in marketing products to Surgeons for use in the OR
- Experience/knowledge with CTPs and/or skin substitute wound care technologies utilized to treat acute/complex wounds in the OR
- Experience in new product development (market research, business case development, etc.)
- Personally responsible for launching 3-5 products during his/her career
- Proven dynamic leadership and project management skills
- Strategic, innovative and creative personality with a strong business acumen
- A passion for working in and managing a fast-paced, collaborative environment
- Adept multi-tasker with ability to quickly prioritize and effectively delegate tasks
- Ability to travel up to 20% overnight
