AAA Mid-Atlanticposted 23 days ago
Full-time • Mid Level

About the position

AAA Club Alliance is currently seeking a Marketing Manager for Travel at our Wilmington, DE headquarters. This role is hybrid; it will require on-site and remote work.

Responsibilities

  • Directs new and existing acquisition and retention marketing campaigns using awareness and acquisition tactics that drive leads to ACA via AAA.com or brick and mortar locations.
  • Responsible for leading the strategy, development and implementation of all tactical marketing components.
  • Participates with Business Line senior leaders in strategic planning contributing to the overall vision and direction for the product marketing programs.
  • Develops and implements complex marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels.
  • Develops, manages and balances the Product Marketing Budget, working with internal and external stakeholders to build and implement marketing programs in order to achieve the annual new revenue goals.
  • Communicates with Executive Stakeholders as to current state of marketing budgets and spends on a regular basis.
  • Indirectly manages and directs ACA Marketing Partners.
  • Partners with Agents + Associates, Sales Managers and Business Line.
  • Leadership to create new business events, partnerships and programs.
  • Conceives and directs new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for the designated product with AAA.
  • Works with external organizational partners and internal and external teams to create and implement marketing materials.
  • Works with AAA National and other stakeholders regarding the dashboard metrics.
  • Coordinates tactical marketing programs with Corporate Marketing.
  • Other duties as assigned.

Requirements

  • Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree.
  • Minimum of 7 years experience.
  • Minimum of 5 years experience with direct marketing, broad-based media, and digital marketing.
  • Experience in Travel Marketing preferred.
  • Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results.
  • Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department.
  • Ability to multi-task and manage multiple projects at one time.
  • Proven planning and budgeting skills.
  • Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.)

Benefits

  • A competitive salary commensurate with experience.
  • Comprehensive health benefits package.
  • Up to three weeks of paid time off accrued during your first year.
  • Annual Bonus Plan.
  • 401(K) plan with company match up to 7%.
  • Professional development opportunities and tuition reimbursement.
  • Paid time off to volunteer & company-sponsored volunteer events throughout the year.
  • Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
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