About the position
AAA Club Alliance is currently seeking a Marketing Manager for Travel at our Wilmington, DE headquarters. This role is hybrid; it will require on-site and remote work.
Responsibilities
- Directs new and existing acquisition and retention marketing campaigns using awareness and acquisition tactics that drive leads to ACA via AAA.com or brick and mortar locations.
- Responsible for leading the strategy, development and implementation of all tactical marketing components.
- Participates with Business Line senior leaders in strategic planning contributing to the overall vision and direction for the product marketing programs.
- Develops and implements complex marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels.
- Develops, manages and balances the Product Marketing Budget, working with internal and external stakeholders to build and implement marketing programs in order to achieve the annual new revenue goals.
- Communicates with Executive Stakeholders as to current state of marketing budgets and spends on a regular basis.
- Indirectly manages and directs ACA Marketing Partners.
- Partners with Agents + Associates, Sales Managers and Business Line.
- Leadership to create new business events, partnerships and programs.
- Conceives and directs new initiatives that will serve to gain exposure, generate revenue and maintain a strong brand identity for the designated product with AAA.
- Works with external organizational partners and internal and external teams to create and implement marketing materials.
- Works with AAA National and other stakeholders regarding the dashboard metrics.
- Coordinates tactical marketing programs with Corporate Marketing.
- Other duties as assigned.
Requirements
- Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree.
- Minimum of 7 years experience.
- Minimum of 5 years experience with direct marketing, broad-based media, and digital marketing.
- Experience in Travel Marketing preferred.
- Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results.
- Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department.
- Ability to multi-task and manage multiple projects at one time.
- Proven planning and budgeting skills.
- Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.)
Benefits
- A competitive salary commensurate with experience.
- Comprehensive health benefits package.
- Up to three weeks of paid time off accrued during your first year.
- Annual Bonus Plan.
- 401(K) plan with company match up to 7%.
- Professional development opportunities and tuition reimbursement.
- Paid time off to volunteer & company-sponsored volunteer events throughout the year.
- Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.
