Marketing Manager - UNC Pembroke

About the position

The Aramark Marketing Manager at UNC Pembroke uses the 4 P's of Marketing and is responsible for implementing and executing marketing programs which support accelerated profitable growth, consumer satisfaction, and client retention within a single or multiple account(s). The Marketing Manager helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, and consumer engagement for their account(s) and Aramark Collegiate Hospitality. The Marketing Manager upholds and represents the Aramark Collegiate Hospitality brand, the client's brand and all branding elements.

Responsibilities

• Responsible for executing and implementing base business growth programs and strategies to increase sales, ensure pricing accuracy, drive mandatory meal plan upgrades and increase voluntary meal plan sales.
• Ensures all promotions, applicable sales enablers and other growth initiatives are implemented across the account(s).
• Responsible for driving change, with focus on sales and consumer satisfaction, that results in profitable base business growth for the account(s) and for our clients.
• Works with District Marketing Manager and operations team to write the unit specific client marketing and communication plans and tracks results.
• Responsible and accountable for the sales process, accurate data and results entered into the Meal Plan Analytics database.
• Interacts with client and maintains effective client and customer communications and relations at all levels of the organization.
• Participates in the contract re-bid/extension process for their account.
• Assists other region marketing team members with EngageIQ and Strategic Account Review processes at other accounts.
• Manages student peer-to-peer groups to ensure proper execution of mandatory meal plan upgrades and voluntary meal plan selling activities to achieve sales targets.
• Manages student marketing intern(s) to ensure all program logistics/graphics are complete.
• Ensures necessary training and support are provided to the account(s) and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
• Works collaboratively with the Collegiate Hospitality team to implement all national programs.
• Supports front line management with administration of Marketing, Service Excellence and Suggestive Selling training.

Requirements

• Bachelor's degree from an accredited college or university.
• Sales Acumen
• Process Management
• Financial Acumen and Analysis
• Written Communication
• Social Media Marketing
• Negotiation and Presentation Skills
• Collaboration