Marketing Manager, Union Square & Co.

About the position

Union Square & Co. is looking for a highly motivated, energetic, and creative Marketing Manager for titles across the Union Square & Co. publishing program which include adult, kids and gift & specialty products. The Marketing Manager develops and executes title-specific marketing strategy, supports sell-in at our accounts, awareness among our trade partners and sell-through to consumers.

Responsibilities

• Create and execute marketing plans for select key titles, including consumer and trade advertising and promotions (digital & print), pre-publication marketing outreach (trade teaser mailings, preorder campaigns), as well giveaways and downloadables (promotional items, activities).
• Develop and execute social media, brand partner and influencer strategies to enhance engagement and readership for both individual titles and authors.
• Advocate for UNSQ titles across Sales and Central Marketing with a focus on Amazon marketing initiatives, eBook promotions, social commerce, and consumer engagement.
• Work closely with Publicity, Marketing Design, and School & Library to create cohesive strategies that drive results.
• Communicate marketing initiatives and plans through internal and external meetings, including author meetings, as well as through regular email updates.
• Provide copy and design direction for digital assets, ads, sell sheets, consumer and trade ads, promotional items, etc.
• Leverage consumer insights and analytics to track trends, refine marketing strategies, and effectively target key audiences.
• Contribute to acquisition marketing plans.

Requirements

• 4-year college degree or equivalent work experience.
• 5+ years of publishing marketing experience, with a focus on digital and/or ecommerce marketing. Amazon experience a plus.
• Experience working across a variety of publishing categories and genres. Adult lifestyle and non-fiction experience a plus.
• Proven track record of developing and managing marketing initiatives within established deadlines and budget.
• Strong knowledge of digital marketing strategies and tactics.
• Excellent interpersonal skills including the ability to work across departments and with outside vendors and freelancers to execute marketing initiatives.
• Excellent written and oral communications skills with attention to detail and proven ability to handle multiple projects simultaneously while meeting deadlines.
• Confidence in communicating with authors, agents, media, and in-house colleagues.

Benefits

• Medical, dental, vision insurance.
• Basic and supplemental life insurance.
• Short-term and long-term disability insurance.
• Accidental death and dismemberment insurance.
• Critical illness insurance.
• Hospital indemnity insurance.
• Long-term care insurance.
• Health and dependent care FSA.
• Commuter benefit plan.
• Employee assistance program.
• Tuition reimbursement.
• Travel assistance.
• 401(k) plan.
• Discretionary bonus program.
• PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave).
• Group discounts on auto and home insurance and legal services.