About the position
Johnson & Johnson is recruiting for a Marketing Manager, US Biosurgery, to join our MedTech Surgery business located at our Raritan, NJ site. The Marketing Manager will primarily lead INTERCEED™ brand and market disruption strategies. The J&J MedTech Surgery franchise offers a broad range of products, platforms and technologies including sutures, hemostasis products, surgical staplers, trocars, and synthetic mesh devices that surgeons use in a wide variety of open and minimally invasive surgical procedures. This role will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world, helping to effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease, and cancer.
Responsibilities
- Lead end-to-end brand strategy including customer segmentation, positioning, pricing strategies, claims, life cycle management and overall re-branding.
- Develop and complete a comprehensive marketing strategy to achieve growth targets and enhance brand positioning with a focus on Direct-to-Customer business model.
- Partner with R&D, Medical Affairs, Regulatory, ProfEd, Omni-Channel Marketing, Finance, GSI, and key customers in planning, coordinating and implementing marketing strategies, digital and education support.
- Manage supply and demand dynamics, ensuring consistent growth and market presence.
- Analyze market trends, customer insights, and competitive landscape to identify new opportunities for expansion.
- Leverage data analytics to measure the effectiveness of omnichannel strategies and optimize user engagement.
- Identify and explore new technologies, trends and channels to disrupt the market and enhance customer engagement with the Biosurgery portfolio of brands.
- Manage the marketing budget to ensure efficient allocation of resources and enhance value on marketing investments.
- Ensure applicable company compliance with all relevant company regulations, policies, and procedures.
Requirements
- Bachelor’s degree - required
- 5 years of progressive business experience - required
- 3 years of proven experience in Marketing or Sales - required
- Experience with Marketing Excellence/Mastery, including Launch Excellence Principles
- Excellent cross-functional influencing skills and ability to develop customer relationships
- Experience in the healthcare industry and the Medical Device industry
- Previous regional in-line marketing and/or Global marketing experience
- Experience in product development including needs assessment, portfolio management and product lifecycle management
- Experience with supply chain, global brand management, influencing a Medical Device sales force and new product launch
- Demonstrated experience developing and using customer insight
- Proven ability to work in a Global organization with multi-disciplinary collaborators
Benefits
- Medical, dental, vision, life insurance
- Short- and long-term disability
- Business accident insurance
- Group legal insurance
- Consolidated retirement plan (pension)
- Savings plan (401(k))
- Long-term incentive program
- Vacation – up to 120 hours per calendar year
- Sick time - up to 40 hours per calendar year
- Holiday pay, including Floating Holidays – up to 13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
