Dow Jonesposted 22 days ago
$85,000 - $105,000/Yr
Full-time • Mid Level
New York, NY
Credit Intermediation and Related Activities

About the position

The Marketing Manager, WSJ Leadership Institute (WSJLI) will grow and optimize our acquisition programs focused on WSJLI's premier C-Suite membership communities-as well as support the development and launch of new executive member cohorts planned for next year. They will become an expert in understanding their end user and driving targeted campaigns aimed at generating sales opportunities. This role is highly collaborative and will work across the organization with multiple teams to identify opportunities for growth and measure success. This role has one direct report. Our marketing organization works in our NYC office three days every week.

Responsibilities

  • Implement the acquisition marketing strategy focused on acquiring new members for 2-3 community cohorts.
  • Work closely with the WSJLI membership team to better understand benefit changes/enhancements as well as new content and leverage them as new business sales tactics to prospects.
  • Manage and monitor ongoing campaigns, working with paid media, direct mail, golden ticket, email performance- and pivoting strategy when goals and ROI are not met.
  • Work alongside the sales enablement team to build and deliver assets to drive new business sales.
  • Drive registrations for annual membership events and work alongside event marketers to craft strategy for 50+ WSJLI events annually.
  • Provide post-campaign analysis - drawing on successes and failures to identify tactics that are working to achieve business goals.
  • Work closely with our data team to build dashboards to track overall new business performance across marketing and sales to help empower business decision making.
  • Develop quarterly briefings for senior leadership to review campaign performance and overall pacing toward budget goals.
  • Work closely with a Brand Marketing partner on all marketing/creative briefs, ensuring that the assets and messaging engages the target audience and drives response.
  • Manage marketing budgets for all acquisition campaigns - monitoring the effectiveness of all activity and making timely adjustments to maximize ROI.

Requirements

  • Bachelor's Degree required.
  • 4-7 years' experience in performance marketing experience ideally within an international environment.
  • Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
  • Proven delivery of positive results and growth through direct marketing.
  • Analytical and data-driven, but also have a passion for creativity and forward-thinking flair.
  • Adopt a test-learn-optimize approach to all marketing initiatives.
  • Be able to take responsibility for initiatives and encourage a positive 'can do' attitude at all times.
  • Be able to embrace and drive change in a fast-pace environment.
  • Experience using CRM and marketing automation platforms, ideally with Salesforce and Eloqua.
  • Digital marketing expertise that has driven business outcomes.

Benefits

  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Insurance Plans
  • Lifestyle programs & Wellness Resources
  • Education Benefits
  • Family Care Benefits & Caregiving Support
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program
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