Marketing Manager (Yankee Stadium)

About the position

We are seeking a strategic, detail-oriented, and creative Marketing Manager to lead food & beverage and retail marketing efforts at Yankee Stadium. This role is responsible for crafting a compelling guest experience through storytelling, campaign execution, and cross-functional collaboration. From menus to merchandise, social media to signage, this role ensures every touchpoint is on-brand, engaging, and revenue-driving.

Responsibilities

• Partner with internal teams and creative agencies to develop impactful sales and marketing collateral, including menus, catering packages, suites brochures, and to-go-market sales decks.
• Manage consistent, strategic in-venue signage (menu boards, wayfinding, condiment carts, employee entry points, etc.) aligned with brand standards.
• Build a cohesive enhanced food and beverage souvenir and offerings program to elevate the fan experience and drive incremental revenue.
• Serve as the key contact for influencer activations and media visits focused on food and retail. Lead planning and execution for photoshoots and media days.
• Support website updates and optimize presence across third-party platforms, directories, and review sites.
• Collaborate closely with the Yankee Stadium marketing team to align on branding, promotions, and cross-functional initiatives.
• Develop post-event and campaign recaps summarizing sales, promotions, digital impact, and PR coverage. Track KPIs and recommend optimization strategies.
• Work cross functionally with HR, operations, and sales teams to activate employee engagement programs and integrated marketing initiatives.
• Conduct local and national competitive analysis to inform product development and market positioning.
• Support Non-Game-Day event marketing and execution for concerts, corporate functions, and private events to maximize stadium utilization.
• All other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 3-5 years of experience in hospitality, sports, or food and beverage marketing.
• Strong writing, editing, and verbal communication skills.
• Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
• Proven creative thinker with a passion for branding and guest experience.
• Proficient in Microsoft Office; knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat) a plus.
• Strong interpersonal and relationship-building skills, especially with clients, vendors, and media.
• Must be available to work nights, weekends, and holidays according to event schedules.

Benefits

• Competitive salary range of $70,000 - $75,000 commensurate with experience.
• Generous benefits package that includes medical, dental, vision, life and disability insurance.
• Paid vacation.
• 401k plan.