About the position
D.R. Horton, Inc. is currently looking for a Marketing Manager. The right candidate will manage and lead the development of a comprehensive strategic marketing plan for the division while ensuring brand consistency. Coordinate with the Division President to develop and manage its marketing and communication plan. Support sales area managers, marketing personnel, and relevant division personnel to ensure marketing plan is executed in line with the division goals.
Responsibilities
- Coordinate advertising and public relations with the ad agency for current communities
- Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives
- Coordinate the selection of model options
- Coordinate and participate in the compilation and completion of brochures, signage, and sales office
- Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices
- Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc. in conjunction with region legal and corporate compliance
- Hire and manage all vendors for model home openings within local division and corporate requirements
- Identify and prioritize marketing objectives, including managing effective marketing campaigns–digital and on site
- Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns
- Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing
- Analyze and interpret user journey data to improve the customer experience
- Review performance of the website and track campaign reporting to manage revenue, costs, and ROI
- Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity
- Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex
- Work closely with model merchandisers, landscape architects, on-site superintendents, and other pertinent personnel
- Communicate with various departments to improve products and company image
- Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
- Ability to travel overnight
Requirements
- Bachelor's degree from a four-year college or university
- Four to six years of digital marketing experience and/or training
- Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC management
- Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com
- Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and video editing software
- Proficiency with MS Office and email
Nice-to-haves
- Master’s degree in Advertising/Marketing/Communications preferred
- New home sales marketing experience preferred
- Strong written and verbal communication skills
- Creative thinking
Benefits
- Medical, Dental and Vision
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life & Disability Insurance
- Vacation, Sick, Personal Time and Company Holidays
- Multiple Voluntary and Company provided Benefits
