About the position
The Marketing Manager is responsible for strategy and execution of Marketing programs in overall strategy, direct mail, advertising, branding, promotions, special events and compliance contributing to the profitability of Belterra Park. The leader in this position has oversight of the Marketing Coordinator team maximizing CRM tools and aligning strategy with VIP segments. The Marketing Manager communicates and fulfills the Boyd Rewards loyalty card benefits program. (These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)
Responsibilities
- Hires, motivates, evaluates, and manages staff in order to ensure that team members receive adequate guidance and resources to accomplish established objectives.
- Develops, implements, and monitors department standards, guidelines, and objectives, and maintains other administrative processes such as budget and staffing to ensure proper planning and efficient operation of department.
- Responsible for morale of department through quality of supervision and training and provides training for all department personnel to ensure customer service standards are met.
- Establishes and maintains consumer marketing objectives, standards, procedures, and budgets in accordance with Belterra Park corporate policy to ensure the proper management of departments.
- Manages long and short-term planning for all functions of the consumer marketing departments including analysis of product and market opportunities, program effectiveness, and development of strategies to ensure adequate level of guest satisfaction and achievement of established market share goals.
- Manages agency creative and production functions for development of all property marketing materials to support key operational areas.
- Aligns communication with Player Development host team.
- Leverages Salesforce CRM tool to provide communication road maps for VIP segment.
- Oversees and develops all property advertising, in conjunction with outside agencies, to promote the property and its activities and maintain consistency with corporate marketing policy, strategies, and goals.
- Communicates Boyd Rewards loyalty card program with Boyd Rewards Center and manages Boyd Rewards benefits fulfillment.
- Ensures that all Marketing events and programs follow gaming regulations with timeliness of promotional submissions and reporting.
- Meets and communicates with staff and other departments to facilitate planning for fulfilling their special promotional needs such as for parties, etc.
- Plans and coordinates promotions and special events, including development of ideas and creation of events calendar.
- Communicates goals and needs in order to facilitate planning for promotional programs.
- Responsible for the development and execution of creative and promotional solutions in response to competitive issues and problems.
- Works closely with Director of Marketing on the development of long- and short-term strategies, as well as the evaluation of the consumer marketing plans.
- In concert with the special events staff, hosts and facilitates all events, ensuring profitability goals are met and productivity reports are created and forwarded as needed.
- Determines supplies necessary for the special event activities to ensure the timely procurement of necessary parts and that par inventory is maintained; coordinates the upkeep and maintenance of equipment to ensure proper operation.
- Performs related duties and responsibilities as required
Requirements
- Bachelor's degree in Marketing, Advertising, Hospitality, or related field.
- 5+ years in a leadership role in marketing and/or player development at a casino property.
- Ability to maintain all Regulatory licenses within assigned state of employment.
- Must successfully pass background check.
- Must successfully pass an alcohol and drug screening.
- Must be willing to work a variety of shifts to include swing shifts and holidays if needed.
- Knowledge of the casino and tourism business.
- Experience with managing a marketing and/or host team.
- Understanding of the regional geographic market that the casino will attract.
- Understanding of the technical workings of media and media buying; advertising; research; public relations; and promotions.
- Complete familiarity with budgeting process, financial statements, and basic accounting principles; understanding of corporate and property-specific policies and procedures.
- Knowledge of strategic marketing, planning, and organizational and project tracking.
