About the position
Do you want to play a pivotal role in launching and accelerating market growth for a category-defining traffic management platform? At Causeway, we're looking for a commercially-minded, self-starting Marketing Manager to drive awareness, engagement, and demand in the US market. This is a hands-on role where you'll lead full-funnel campaigns, work closely with our sales teams, and help shape the voice of our product in a complex and high-potential public sector space. As our first US-based Marketing Manager, you'll be instrumental in executing our go-to-market strategy across the United States. You will partner with sales to deliver demand generation campaigns, craft targeted content, and build a brand presence that resonates with road agencies, DOTs, and public works teams. You'll report into the VP of Marketing and collaborate closely with our UK-based central marketing team.
Responsibilities
- Execute multi-channel campaigns that drive pipeline, awareness, and product engagement
- Partner with sales on ABM outreach using tools like ZoomInfo, HubSpot, Factors.ai, and Salesforce
- Develop and deploy content including landing pages, emails, case studies, decks, and social posts
- Manage and optimize the US website experience via WordPress
- Plan and execute our presence at industry events and trade shows
- Track marketing metrics and report on campaign effectiveness
- Support customer storytelling through testimonials and case studies
- Act as the US marketing lead within a collaborative global team
Requirements
- Strong B2B marketing background, ideally in SaaS or GovTech
- Proficient in HubSpot, Salesforce, WordPress and digital campaign workflows
- Hands-on content creator with ability to tailor messaging to technical and non-technical audiences
- Strong grasp of data and performance metrics
- Experience in ABM and field marketing
- Comfortable with cross-functional collaboration and customer interaction
- Willingness to travel domestically and occasionally to the UK
Nice-to-haves
- Previous experience marketing to the public sector, DOTs, or infrastructure decision-makers
Benefits
- Private Medical Insurance via ICHRA (3 plan levels through Take Command)
- Access to the Calm app for mindfulness and mental wellbeing
- $25/month fitness contribution to support your health goals
- $75/month mobile phone expense reimbursement
- 25 days annual leave + 3 additional days + federal holidays
- Study support
- Maternity and paternity leave
