Marketing Manager

About the position

Are you the kind of marketer who thrives in fast-paced, hands-on environments where every day is different and your impact is visible? If you’re equal parts strategist and executor - someone who writes the copy, builds the campaign, tracks the ROI, and high fives the team - then this is an ideal role for you! We are looking for a Marketing Manager to grow our marketing efforts across events, lead generation, content, and more. This role is perfect for someone who’s had experience working in smaller or mid-sized companies where resourcefulness is the name of the game and you get to own it all. Your leadership, creativity, and vision will help differentiate Alertus as we raise the bar within the mass notification industry.

Responsibilities

• Develop annual and quarterly marketing plans to drive new business, customer expansion, and brand awareness in the mass notification market
• Oversee and grow the marketing department to meet expanding and changing needs of the company and market
• Work closely with departmental leadership to determine the key issues facing our customer base and develop cross-industry and cross-functional marketing programs to address their key issues
• Identify short-term and long-term scheduling, budget, and resource needs, including developing and managing an annual marketing budget
• Track the effectiveness of the marketing activities to help ensure they deliver value
• Ensure all marketing communications meet brand and quality standards, and serve as the final approver for outbound content
• Create a robust engine for inbound and outbound lead generation and relationship building
• Lead Alertus’ event and tradeshow program in collaboration with the internal event team, including event selection, pre-, and post-event communication, budget and lead tracking, and event ROI
• Serve as a subject matter expert for the company’s website, blog, and outbound communications
• Write marketing content as needed, including for websites, blogs, press releases, social media, and other internal and external channels
• Assist in managing and updating the Alertus client database and customer relationship management systems (Salesforce and Pardot)
• Provide leadership and managerial direction to the Marketing Department; this includes responsibility for informal and formal coaching, performance management, and career development

Requirements

• Hands-on experience building and managing a team responsible for all marketing functions, ideally at an early-stage growth company
• Expert knowledge of core B2B marketing concepts and competencies
• Highly skilled in positioning and communications, with the ability to quickly create content in different media to reflect them
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team
• Fluent in digital product marketing, including digital advertising, website, SEO, content, and automation
• Experience working with websites (Squarespace, WordPress), marketing automation (Pardot, Marketo, Hubspot), and customer relationship (CRM) platforms (Salesforce) to deliver and measure sophisticated communications with large, diverse audiences
• Possess a sharp eye for details and a working familiarity with AP Style
• An operational mindset with strong interpersonal skills
• Strong time management and project management skills in a fast-paced setting
• Excellent leadership, communication, and decision-making skills
• Ability to learn new technologies, products, and systems quickly

Benefits

• Unlimited Paid Time Off
• Paid Holidays
• 401(k) Retirement Plan
• Medical, Dental, and Vision Plans
• Short-term Disability, Accident, Hospital, and Cancer Insurance
• Live Near Your Work Homebuying Incentive Program
• Employee Referral Bonuses
• Flex Scheduling