Marketing Manager

About the position

Our leader for the Marketing team supporting the Application Testing business at Perforce is searching for a Manager, Marketing to join the team. This role is ideal for a strategic, results-oriented marketing leader who thrives in a dynamic environment, enjoys cross-functional collaboration, and has a proven ability to drive B2B SaaS growth. You will be responsible for building and executing marketing plans that drive new business, increase customer retention, and support product adoption across key segments. This includes managing integrated campaigns, overseeing brand messaging, enabling the field, optimizing performance, and supporting both direct and partner-led growth strategies.

Responsibilities

• Define and implement a holistic marketing strategy for Static Analysis (QAC and Klocwork) aligned with business goals.
• Own and manage the marketing plan, budget, and performance reporting.
• Identify market trends, growth opportunities, and buyer needs in partnership with Product and Sales.
• Align messaging and campaigns to Ideal Customer Profiles (ICPs), use cases, and buyer personas.
• Lead pipeline reviews and report on marketing performance, forecasting, and ROI.
• Track KPIs and optimize programs across channels to improve conversion and retention.
• Work with the Demand Center and Shared Services to plan, execute, and optimize integrated campaigns.
• Manage content strategy and guide brand messaging, working closely with a dedicated writer and content resources.
• Oversee the development of content for digital, email, web, social, and events.
• Leverage data to inform campaign improvements and experimentation.
• Explore and evaluate new marketing channels and campaign approaches.
• Partner with Product Marketing and Sales to develop and maintain sales and partner enablement materials.
• Organize and support enablement sessions aligned to market trends, voice-of-customer (VOC) insights, and field needs.
• Plan and execute regional marketing efforts and field programs, including trade shows and customer events.
• Meet regularly with Account Executives and Customer Success Managers to capture VOC and regional insights.
• Support customer marketing and retention efforts to drive renewals and expansion.
• Define co-marketing campaigns and success metrics for strategic partners.
• Collaborate with partner managers to develop joint messaging, events, and programs.
• Manage direct reports, removing roadblocks and supporting career development.
• Evaluate performance of campaigns and ensure alignment with core initiatives.
• Foster strong collaboration across Product, Sales, Pre-Sales, and Shared Services teams to deliver cohesive, measurable results.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in B2B SaaS or a marketplace-driven environment, with demonstrated success in strategic marketing roles.
• Strong background in digital marketing, content strategy, and campaign execution.
• Experience with product-led growth (PLG) models and marketing to technical audiences.
• Proven ability to manage cross-functional initiatives, marketing budgets, and performance analytics.
• Familiarity with CRM (Salesforce), Marketing Automation (Marketo/Pardot), ABM platforms, and project management tools.
• Strong communication, collaboration, and analytical skills.

Nice-to-haves

• Experience working with Static Analysis, Application Security, or DevOps technologies.
• Partner marketing or channel marketing experience.
• Prior leadership or people management experience.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Retirement benefits
• Life insurance
• Wellness programs
• Total time off
• Other employee perks