Marketing Manager

About the position

We're seeking a self-motivated, results-oriented marketer to join our East Region marketing team to be based out of the Atlanta market. In this hands-on role, you will lead a wide range of marketing activities, including awareness, ABM, demand-generation campaigns, partner marketing, social media, public relations, and events. Additionally, you'll drive program operations, data testing, and optimization to ensure measurable results. We value excellence, adaptability, confidence, and professionalism. Building strong relationships and collaborating with teams across the company are essential, as is the ability to tailor global & regional strategies to local needs.

Responsibilities

• Contribute to the development and execution of regional strategy.
• Lead, create and execute marketing plans which may include campaign development, event management, sponsorships, email marketing, advertising, internal communications, messaging, storytelling, and market recruiting awareness support.
• Partner closely with the leadership & GTM team to create, develop, and execute activities as part of an annual marketing plan.
• Create and manage dashboards and reports to evaluate the performance of marketing initiatives.
• Lead the orchestration of various direct marketing programs, including digital and social campaigns, advertising, sponsorships, external event management, messaging, campaigns, storytelling, account-based marketing and sales enablement.
• Collaborate with teams to create impactful campaign content, such as messaging, visuals, video, and social media.

Requirements

• 6+ years of experience in marketing and communications.
• Bachelor's degree or higher, preferably in Business, Communications or Marketing.
• Proficiency in end-to-end in mass marketing tools such as Pardot, Salesforce, DemandBase, LinkedIn, etc.
• Proven ability to leverage data and metrics to drive strategic improvements.
• Strong experience in Excel, including data manipulation, charts and pivot tables.
• Prior experience in B2B or in the consulting industry is a plus.
• Demonstrated success in building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Proven track record in strategic marketing, with the ability to understand business needs and translate them into effective marketing campaigns.
• Adaptable self-starter with exceptional organizational skills and attention to detail.
• Ability to multi-task and handle multiple projects simultaneously.
• Highly self-motivated and skilled to work both independently and collaboratively cross teams.
• Proactive problem-solver who is not afraid to seek feedback and make improvements where needed.
• Ability to interact and build relationships with leaders at all levels of the organization.
• An influential communicator who motivates stakeholders to take action.
• Exceptional verbal, and written communication skills.

Nice-to-haves

• Prior experience in B2B or in the consulting industry.

Benefits

• Meaningful time off and paid holidays.
• Parental leave.
• 401(k) with a match.
• Highly subsidized health, dental, & vision coverage.
• Adoption and fertility assistance.
• Short/long-term disability.
• Yearly $350 reimbursement account for well-being-related expenses.
• Discounted home, auto, and pet insurance.