About the position
The Marketing Manager develops and executes marketing initiatives, programs, and strategies to enhance and maximize the continuous operational efficiency of apartment communities with a primary emphasis on new development lease-ups. This role demands a multitasking, high-energy individual capable of thriving in a fast-paced environment to support the dynamic needs of the organization. The ideal candidate will demonstrate outstanding verbal and interpersonal communication skills, strong critical thinking and problem-solving abilities, a creative mindset with a strong focus on lead generation, adaptability, initiative, and attention to detail. Most importantly, the Marketing Manager must embody Hawthorne's Live It culture, characterized by serving people and communities with kindness, leading with a servant's heart, and making memorable moments an integral part of our business approach.
Responsibilities
- Overseeing lead generation and marketing initiatives
- Improving lead performance at focus assets
- Ensuring brand consistency and adherence to leasing and marketing procedures
- Directly supervising and mentoring Marketing Specialist(s)
- Collaborating cross-functionally with Operations and other departments
- Spearheading the lease-up of assigned New Development projects and associated resources
- Supporting the prevention and recovery of designated Priority Properties
- Driving brand awareness and ensuring compliance with national campaigns and programs
- Overseeing all marketing elements for new developments, from pre-leasing preparation through grand opening events
- Conducting monthly Internet Advertising Audits
- Monitoring lead performance and traffic trends
- Participating in regular leasing and marketing calls and meetings
- Developing and executing marketing strategies to meet leasing and financial goals
- Partnering with community teams and leadership to implement advertising and promotional plans
- Analyzing market data and competitive trends to create action plans that improve performance
- Cross-referencing advertising sources and lead performance reports
- Recommending adjustments to improve lead quality and lease conversion
- Identifying training needs and supporting onsite teams through coaching and development
- Leading or supporting programs such as cross-marketing, concierge services, social media campaigns, and event activations
- Conducting market research and special projects as assigned
- Reviewing and interpreting digital marketing performance reports provided by the Corporate Marketing Team
- Using performance insights to make strategic marketing recommendations and identify opportunities for optimization
- Collaborating with the Corporate Marketing Team to align campaign performance, digital strategy, and lead quality
- Applying data-driven thinking to support decision-making at the property and portfolio level
Requirements
- A business or marketing-related degree or an equivalent qualification is mandatory
- A minimum of 5 years of experience in a marketing role is required, with specific emphasis on on-site and corporate lease-up experience
- Knowledge of relevant products and industry is a prerequisite
Nice-to-haves
- Experience with project management
- Knowledge of Microsoft Word, Microsoft Outlook, Microsoft Excel, Yardi Voyager, Knock CMS, & RentCafe
