Marketing Manager

About the position

The AccuWeather Technology organization is seeking a highly motivated and technically accomplished leader to drive our middleware strategy and execution as Senior Director, Technology. This role is ideal for someone passionate about building world-class service platforms, system integrations, and high-performing middleware systems that support mission-critical functions like billing, login, product catalogs, push notifications, and more. We are looking for a creative and driven B2B marketer to join our team and support the marketing efforts behind AccuWeather For Business solutions. You will help shape how we communicate value to enterprise clients across multiple sectors.

Responsibilities

• Lead the execution of marketing strategies and the development of content to support sales and customer engagement.
• Craft and manage product positioning, messaging, and packaging for AccuWeather For Business' services and weather solutions.
• Collaborate with product, sales, and business teams to develop customer-focused messaging, case studies, and success stories.
• Implement product marketing campaigns and bundles across AccuWeather For Business offerings.
• Coordinate marketing deliverables supporting new product releases and updates.
• Manage content strategy across all customer touchpoints: presentations, brochures, and digital platforms.
• Analyze customer insights and data to inform marketing strategies and improve the customer experience.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years of B2B marketing experience with strong skills in content creation and campaign execution.
• Proven experience developing sales materials and pitch decks for enterprise clients.
• Strong written and verbal communication skills.
• Demonstrated ability to analyze data, translate insights into action, and measure outcomes.
• Experience with CRM and marketing platforms (e.g., HubSpot, Salesforce, Google Analytics).
• Excellent project management skills; must have the ability to handle multiple priorities and tight deadlines.
• Collaborative mindset with cross-functional experience in sales, product, and customer success.