Marketing Manager

About the position

The Marketing Manager works with the Marketing Senior Manager and/or Marketing Director, to manage day-to-day marketing planning and execution for key service lines and/or market specific and network/regional strategies. Applies working knowledge of market research, analytics and intel to develop and organize plans that competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and overall brand awareness. Builds strong relationships with stakeholders to advance AdventHealth's strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.

Responsibilities

• Leads the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets/care communities with an overall regional and network focus for the Central Florida Division and AdventHealth overall.
• Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and/or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
• Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.
• Develops and maintains meaningful physician relationships and create effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships.
• Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
• Works collaboratively with Creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for development of effective deliverables.

Requirements

• Bachelor's degree.
• 3 years' experience in marketing industry is required, preferably in healthcare. Must have working knowledge of advertising process, including media placement and ROI.
• Previous experience in healthcare marketing.
• Valid in state Driver's License with current car insurance.

Nice-to-haves

• Management experience.

Benefits

• Benefits from Day One
• Paid Days Off from Day One
• Career Development
• Whole Person Wellbeing Resources
• Mental Health Resources and Support