About the position
The marketing manager is a motivated and creative team member who drives the development and execution of the marketing strategy for Avison Young's Florida Region. Primary responsibilities include new business development, brand elevation, and property marketing support. The marketing manager is also the team manager, providing strategy, team mentoring, coordination, and communications for the marketing staff across all five Florida offices. While the person in this role is dedicated to the Florida Region, he or she will also be a key member of the South Region marketing team, which spans 15 markets across the Southeastern United States, including Georgia, North Carolina, South Carolina, Tennessee, in addition to Florida.
Responsibilities
- Primary focus is on sales support activities, including the development and execution of all marketing materials for new business pursuits.
- Creative lead on all top tier work and projects from initiation to completion; provide creative ideas, brand oversight, visual and innovative solutions.
- Provide quality oversight on all high-profile initiatives and new business pursuits in the areas of print, digital, interactive, motion graphics/video.
- Creative oversight of the multimedia content relative to client stories, video/drone/motion graphics, VR/AR, podcasts, social media.
- Participate in client presentations, pitches and meetings, as a representative of Avison Young's marketing team.
- Perform as the 'knowledge hub' for Avison Young's Florida service lines and subject matter experts.
- Work in a dynamic team environment and build and execute on multi-channel marketing plans.
- Drive collaboration with Avison Young's Market Intelligence team to deliver data-driven marketing deliverables.
- Develop strategy for Avison Young's digital and web presence in concert with the regional strategy.
- Organize, coordinate, and manage in-person and virtual events, webinars to promote the company's services.
- Ensure strict adherence to the Avison Young brand and visual identity.
- Build strong relationships across Avison Young's organization to leverage its extensive marketing and creative resources.
Requirements
- Can understand how to take a project from concept to execution with minimal guidance.
- Can manage stakeholder relationships with minimal intervention from a supervisor.
- Establishes processes and continually seeks to improve ways to complete tasks.
- Knowledge of technology and digital platforms, with a future-focused mindset to continually learn.
- Orchestrates projects by knowing who to collaborate with across the region and firm.
- Strong project management and process management skills.
- Comfortable with ambiguity.
- Uses a broad range of marketing tactics and concepts, thinks creatively and devises new approaches to meet business goals.
- Interacts closely with key stakeholders.
Nice-to-haves
- Advance level Adobe Creative Suite skills (InDesign, Photoshop, Illustrator).
- Excellent writing, editing, verbal communication and presentation skills.
- Problem solver, solution-oriented, and process driven.
- Strong creative design skills, and ability to provide art direction.
- Understanding of and commitment to client service.
- Ability to work effectively in teams and be committed to the idea of do whatever it takes.
- Ability to juggle multiple projects.
- Six to eight years of related experience.
- Bachelor's degree, preferably in marketing, design, communication or journalism.
- Commercial Real Estate experience or working in a corporate environment is a plus.
Benefits
- Traditional and Roth 401k with generous employer match and immediate vesting.
- 12 weeks of Paid Parental Leave after one year of tenure.
- Medical, Dental, Vision Insurance.
- Company paid Life and AD&D Insurance.
- Company paid Short & Long-Term Disability.
- Voluntary Critical Illness and Accident Coverage.
- Healthcare, Dependent Care, Commuter & Transit Pre-Tax Benefits.
- Wellness program.
- Employee Assistance Program (EAP).
- Competitive paid vacation days.
- 2 personal/wellness days.
- Paid holidays plus 2 floating holidays.
- Annual volunteer day for Day of Giving.
