About the position
Tri Pointe Homes Orlando is looking for an experienced individual to join our talented group as a Marketing Manager. As a key collaborative partner with the Leadership Team, the Marketing Manager is responsible for developing and executing our premium lifestyle brand and community positioning, a sound marketing plan to deliver a sufficient volume of qualified leads, and creating engaging new home galleries and model home environments necessary to meet the Division's sales and customer satisfaction goals.
Responsibilities
- Deliver on qualified lead goals by the community to achieve Division net sales plan, given local conversion rates.
- Develop marketing communications plan(s), including community priorities, advertising support needs, and messaging/offer strategy.
- Collaborate with leadership to secure the annual marketing budget necessary to deliver the plan.
- Manage Division budget(s) on an ongoing basis with formal biannual updates detailing brand & community actual and projected investment.
- Assess return on marketing investment using available analytics tools and make recommendations.
- Collaborate on an ongoing basis with Marketing leadership on the status of the marketing communications plan, results attainment, and calls-to-action/offers.
- Conduct local market research and deliver new home shopper and homeowner insights to inform Division decision making.
- Identify key competitors and stay abreast of local marketing activity.
- Execute the process for new community openings to ensure that the Division delivers on our premium lifestyle brand positioning and hits critical milestones, including customer events and target opening dates.
- Act as primary point-of-contact for ad agencies, interior design consultants, and signage vendors for new home galleries including signage, displays and collateral, model homes, and community amenities.
- Collaborate with internal and external stakeholders on community placemaking, new home floorplans, exterior styles, and landscape design.
- Coordinate local PR needs with external resources.
- Collaborate with Sales and Marketing leadership to address business issues, identifying and assessing risks and marketing opportunities.
- Operate and adapt in an environment with changes to timelines, priorities, and tools.
- Present and interact confidently with the Division leadership and the sales team.
- Develop and guide the direction of the marketing team.
- Ensure appropriate staffing to meet department needs.
- Utilize recruiting and selection tools/processes to build organizational talent.
- Delegate work according to employee's abilities and skills.
- Evaluate employee's performance and plan for compensation actions based on that performance.
- Provide developmental opportunities through identification of internal and external training opportunities.
- Create opportunities for employee growth.
- Provide continuous coaching concerning functional and leadership standards (technical skills and behaviors).
- Other duties as assigned.
Requirements
- Minimum Bachelor's Degree in Marketing or Communications or equivalent required.
- A minimum 4 years related Marketing communications/planning experience in a Business-to-Consumer environment.
- Homebuilding and/or real estate industry experience preferred.
- Experience in creating physical retail environments and knowledge of interior and landscape design to work with external consultants is preferred.
- Experience in digital marketing and digital platforms such as email automation, CRM, video, social, website UX, and CMS.
- Understanding of advertising law and ability to apply to the homebuilding industry.
- Ability to shift between strategic initiatives and tactical responsibilities.
- Understanding of and demonstrated skill at aligning marketing mix with key messages.
- Experience establishing and managing a budget.
- Effective problem solving, data collection, and analysis skills.
- Excellent understanding of the full marketing mix.
- Strong oral and written communication skills.
- Strong analytical skills paired with a creative mind.
- Team-oriented with the ability to collaborate across functions.
Benefits
- Diversity and inclusion initiatives.
- Equal Opportunity Employer.
