About the position
Manages all advertising and creative development functions for agency account. Personally manages all creative requests for the Indiana Grand Marketing team. Provides support to Indiana Grand Responsible for the strict adherence to brand standards and the consistent development of compelling ads, creative designs and quality advertising campaigns for agency account.
Responsibilities
- Positions agency account products and services in the marketplace.
- Plans and executes brand advertising programs to raise brand awareness and value.
- Responsible for market research and consumer trends.
- Responsible for the development, production and trafficking of agency account advertising including print, radio, television, outdoor collateral, web site, internal and external communications.
- Oversee the account’s web site, including content updates, offers and e-care.
- Assist account with the development of on-site signage and point-of-sale strategic including content and location management.
- Responsible for agency account advertising copy writing and proofing.
- Assist agency account with the strategy, coordination and implementation of media planning, buying and analysis.
- Oversee the timely implementation of all agency account project requests.
- Responsible for the production and delivery of all creative materials to agency account.
- Responsible for the formulation and maintenance of all agency account production schedules.
- Assist agency account with solutions to creative, logistical and technical problems.
- Responsible for estimating accurate advertising and creative costs for agency account.
- Manage advertising and production budget including invoicing, expense summaries and monthly accruals for the agency account.
- Act as a liaison between account and ad agency, monitoring agency’s efficiency and maintaining effective communication.
- Monitor advertising efforts and coverage of competitors in the area and maintain a library of competitive information including up-to-date share of voice reports.
- Support agency account with accurate files and record keeping.
- Assist agency account with on-site needs, including promotions, events and entertainment.
Requirements
- Bachelor's degree (B. A.) from four-year college or university; or three to five year's marketing experience and/or training; or equivalent combination of education and experience.
- Casino Experience
- E-Marketing Experience
- Must have the ability to relate to all levels of employees.
- Strong leadership skills
- Strong verbal and written communication skills
- High integrity and sound business judgment
- Accuracy, detail orientation and analytical skills needed.
