Marketing Manager

About the position

Balboa Bay Resort and Balboa Bay Club are seeking an enthusiastic self-starter to join the Marketing Department. Armed with a passion for hospitality, digital marketing experience, and an eye for detail, the Marketing Manager will work directly with the General Managers to support resort-wide and club-wide departmental initiatives.

Responsibilities

• Maintains property listings, monitors and responds in a timely manner to all customer reviews on third-party and social media sites.
• Escalates issues related to customer expectations or service problems.
• Seeks opportunities to enhance and encourage positive customer reviews and testimonials.
• Strong working knowledge of social media platforms, their audiences, and industry best-practices.
• Ability to implement social strategy based on departmental and revenue goals; maintain postings; and work with the General Manager and/or outside agency to analyze insights for successes and missed opportunities.
• Collaborate with the General Manager on multi-channel digital plans based on revenue and occupancy goals.
• Responsible for building email marketing campaigns within CRM software, and updating guest communications.
• Participate in monthly agency calls and support pay-per-click and display marketing goals as needed.
• Handle day-to-day website management via CMS software, ensuring all text, imagery, promotions and events are accurate and up-to-date.
• Supports General Manager and Public Relations Agency with media relations campaigns; press material development; media visits; FAM trips; and collateral management.
• Collaborates and creates provoking visual content that will increase awareness and positive perception of the resort, club, spa, restaurants, and events.
• Enthusiastically assist and participate in the creation, promotion, and execution of resort and club-wide events.
• Maintain print collateral inventory and work with General Manager and design agency on collateral needs.
• Assist with departmental administrative needs where necessary.

Requirements

• Three or more years of related hospitality marketing experience.
• Solid experience using multiple social media platforms to market hotels and respond to guest feedback.
• High school diploma or general education degree (GED), or equivalent combination of education and experience.
• Bachelor’s degree in public relations, journalism, communications, hospitality or related field desired.
• Excellent writing and proofreading skills backed with a creative spark.
• Thorough understanding and experience managing social media platforms.
• Experience and working knowledge of CRM and CMS platforms.
• Experience and understanding of Google Analytics, digital advertising statistics, and social media insights.
• Experience with Adobe Creative Suite, particularly Photoshop and Illustrator.
• Attention to detail and strong organizational skills.
• Flexible team player with strong work ethic.
• Maintains respectful and professional relationship with colleagues, internal and external guests, vendors, and partners.

Nice-to-haves

• Knowledge about the culture, attractions and history of the area.
• Awareness of current events and market competition.
• Strong local and regional community and business contacts.

Benefits

• Salary Range: $75000.00 - $80000.00 Salary/year
• Schedule flexibility required due to the cyclical nature of the industry.