About the position
We are seeking a dynamic and experienced Growth Marketing Manager to join our team. The ideal candidate will drive the planning and execution of growth marketing initiatives that directly support business objectives, expand market presence, and deliver measurable impact. This role demands a unique blend of creative thinking, analytical acumen, and cross functional collaboration. You will work closely with stakeholders across departments to unlock opportunities, optimize the client journey, generate leads, and engagement as you amplify content and campaigns across all digital channels.
Responsibilities
- Partner closely with business stakeholders and cross-functional marketing teams to deeply understand content objectives and align marketing priorities with organizational goals and business objectives leading to more targeted and effective strategies.
- Ensure that content strategies follow Newmark brand messaging and generate increased brand awareness and client/prospect engagement.
- Develop, edit, and refine high-quality content for various platforms, including website, blogs, research reports, email campaigns, social media, and more, resulting in broadened reach and audience engagement.
- Enhance content to maximize engagement and drive action, ensuring consistency with brand guidelines, which leads to higher conversion rates.
- Work with authors and editors to ensure content meets quality standards and receive refinements as necessary, improving overall content credibility and effectiveness.
- Implement a structured content review and quality assurance process to ensure all materials consistently reflect the brand's voice, reinforce market positioning, and uphold customer trust and loyalty.
- Partner with the digital team to enhance keyword rankings, organic traffic, and conversions through strategic improvements, resulting in increased website visibility and user acquisition.
- Collaborate on content-driven SEO strategies that support long-term digital growth and measurable performance improvements.
- Analyze content performance metrics and return on investment to make informed, data-driven decisions for ongoing optimization.
- Implement changes based on performance insights to improve future campaigns, increasing efficiency and overall impact.
- Work closely with the Project Manager to ensure that content initiatives launch on schedule, leading to efficient resource use and timely results.
- Facilitate alignment across departments to streamline execution and ensure content initiatives directly support go-to-market strategies.
- Regularly monitor competitors' content to remain informed on industry trends and market developments, allowing for strategic adjustments and maintaining a competitive edge.
- Stay current with the latest trends and best practices in content and performance marketing to keep strategies fresh and effective, driving innovation and sustained relevance in the market.
Requirements
- Bachelor's Degree required.
- 5+ years of experience in Marketing and/or Advertising.
- Commercial real estate experience preferred.
- Proven experience in a marketing management role, focusing on content strategy and execution.
- Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment.
- High level of proficiency in Microsoft Office Suite.
- Strong project management skills with the ability to coordinate across departments.
- Exceptional writing, editing, and communication skills.
- Experience with SEO and digital marketing strategies.
- Proficiency in analyzing metrics and making data-driven decisions.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Successful track record of marketing results.
