Marketing Manager

About the position

Manage marketing, promotions, events, customer service, and public relations efforts to enhance the value and experience of customers and visitors within assigned properties.

Responsibilities

• Manage advertising, branding, event planning, social media, public relations, and crisis communications initiatives while adhering to approved budgets.
• Implement advertising program through analysis of market trends, demographic and psychographic surveys, media demographic and distribution research, advertising production, client participation and cooperation, and program evaluation.
• Manage budget to approved Marketing Fund. Oversee and enhance communications tools to keep retail merchants involved and informed of marketing and event participation opportunities.
• Assist retail merchants in enhancing sales by studying sales reports to identify trends and recommend strategies; advise merchants on the use of advertising, promotions, and designing and executing tactical marketing programs to drive traffic and increase in-store sales.
• Create and oversee tactical marketing, public relations, and promotional plans for new store openings in retail properties.
• Manage signage program throughout region, including implementation of digital directories.
• Serve as 'webmaster' for the assigned property websites and manage social media channels as directed (Facebook/Instagram etc.). Develop and update content, architecture, graphics, and increase on-line visibility. Manage monthly analysis and reporting.
• Manage content, design, production, and distribution of office customer communications, including print and digital tools.
• Oversee the creation of all communications to office customers about events, retail openings, etc.
• Develop and supervise office customer appreciation events and construction milestone events.
• Create events for office customer as part of expanded amenities offerings at assigned properties (wellness, arts, networking, professional development, etc.).
• Assist in development of marketing collateral with the Development and Leasing teams.
• Manage event ideation and execution of external events at properties as assigned by Marketing Director (may include oversight of event calendar, contracts, user agreements, certificates of insurance, and production schedules).
• Manage event ideation and execution of internally produced events including oversight of all aspects of execution.
• Enhance and protect BXP's brand and image by approving all use of photographic images, logos, and or write-ups by contractors, vendors, and clients.
• Direct and manage the work of outside event producers, vendors, and consultants including but not limited to public relations and advertising agencies as assigned.
• Develop and execute communications plans for merchants, customers, and visitors in regard to ongoing construction and development projects.
• Evaluate proposed special events, both income and non-income producing, for adherence to the standards set for the property.
• Represent BXP in the outside community through active participation in civic, educational, and charitable organizations.
• Implement marketing programs to position BXP and our properties as a positive component in the quality of the surrounding market.
• Develop and maintain positive working relationships with members of the local media, acting as second line media contact in crisis situations as well as non-crisis media inquiries.
• Maintain on-going relationships with Marketing Managers of other BXP venues, seeking ways to share marketing expertise and best demonstrated practices.
• Organize and maintain libraries of reference and resource materials to support marketing efforts and presentation needs of other management groups.
• Promote BXP's ownership to internal and external audiences, positioning the property as an important location and destination in the market.
• Work with Marketing Director on executing all charitable efforts.
• Manage retail audits.
• Perform other duties as assigned.

Requirements

• BA/BS degree required with a concentration in Marketing, Communications, Event Planning preferred.
• A minimum of 4 to 7 years of progressively responsible marketing or marketing communications experience to include both qualitative and quantitative market analysis, strategic planning, and marketing program development required.
• A minimum of 2 to 4 years of direct supervisory experience with employees preferred.
• Excellent written and oral communication skills.
• Strong analytical skills and a familiarity with basic marketing research techniques.
• Knowledge of print production, advertising production, media buying, and the marketing incentives business.
• An understanding of building operations and retail sales is desirable.
• Proven initiative, and the ability to create project timelines as well as time and action plans for events and execute them.
• Excellent project management skills.
• Demonstrated skills for organization and multitask prioritization.
• Ability to work in a fast-paced entrepreneurial environment.
• Ability to work independently, as well as part of a team.
• Adaptability to changing demands.
• Effective problem-solving skills.
• Proficiency with Microsoft Office Applications.
• Flexibility with work schedule as work on nights and weekends are required when marketing programs/events are occurring or are requiring preparation.

Benefits

• Medical and dental coverage
• Retirement savings plan with competitive company match
• Backup childcare
• Educational assistance
• Employee support programs
• Generous commuter transit subsidy