About the position
The Marketing Manager will be responsible for developing marketing material to promote the products and services of the Company. This role involves organizing and managing electronic and print collateral, as well as campaigns, to distribute marketing material, support product management outside sales efforts, and promote planning group objectives. The Marketing Manager will measure and improve marketing content, reach, and effectiveness across the organization, and manage the company website(s) including copy/content, SEO, branding, social media linking, site structure, appearance/aesthetics/scripting, navigation/mapping, hyperlinks, and analytics. Additionally, the role includes building and managing the company social media presence, maintaining an image, template, and logo library, and acting as the primary liaison to inter-company and principal marcom committees/personnel/contractors to ensure program compliance and leadership.
Responsibilities
- Develop marketing material to promote the products and services of the Company
- Organize and manage electronic and print collateral, as well as campaigns, to distribute marketing material, support product management outside sales efforts, and promote planning group objectives
- Measure and improve marketing content, reach and effectiveness across the organization
- Manage company website(s); Copy/Content, SEO, Branding, social media linking, Site Structure, Appearance/Aesthetics/Scripting, Navigation/Mapping, Hyperlinks, and Analytics
- Build and manage company social media presence; Source, schedule and publish content
- Maintain image, template and logo library for use in developing and supporting marketing efforts, both internal and external
- Act as primary liaison to inter-company and principal marcom committees/personnel/contractors to ensure program compliance and leadership
- Build and maintain industry knowledge via industry, trade and related associations, and publications specific to company business
- Maintain a fresh and current marketing skillset via professional associations, continuing education, and position and/or skill-specific publications
- Review all Principal product announcements and updates; Work with product managers to refine marketing materials and launch awareness and effectiveness campaigns
- Work with Management on company 'Total Customer Commitment' initiatives and programs; Serve as permanent member on the TCC Committee
- Establish professional networks within and beyond the Impact Partner community
- Assist with production and development content in support of Executive Committee initiatives, events, sales and management meetings, and internal promotional items marketplace
- Work with Management to develop and deliver as needed Public Relations/Customer Press content
- Manage company product and service Line Sheets, and other representative collateral
- Work on long-range projects to optimize electronic commerce, brand awareness, customer relevance and company impact
- Develop internal/external promotional item vendor relationships; Manage promotional items marketplace
- Produce and maintain internal and external communications for disaster recovery, inclement weather, and other customer and company impacting emergency events
- Oversee production and deployment of company messaging for internal systems, including phone system 'on-hold' messaging and other
- Oversee the design, production and management of event item collateral for sponsored events, trade shows and recruitment events; Develop workflows and arrangements for scheduling, reserving and check-out/in of kits and collateral to ensure quality presentation and visibility
- Manage Marketing staff and any additional outsourced, contracted or internship-based providers
- Work with recruiting to fill open positions in department
Requirements
- Strong knowledge of marketing principles and practices
- Experience in managing marketing campaigns and collateral
- Proficiency in website management and SEO
- Ability to analyze marketing effectiveness and make improvements
- Strong communication and interpersonal skills
- Experience in social media management
- Ability to work under pressure and manage multiple tasks
- Strong organizational skills and attention to detail
Nice-to-haves
- Experience in a similar role within the industry
- Familiarity with graphic design tools
- Knowledge of digital marketing trends
- Experience in public relations and customer press content
