Datwylerposted 4 days ago
$88,000 - $100,000/Yr
Full-time • Mid Level
Remote • Pennsauken, NJ
Plastics and Rubber Products Manufacturing

About the position

Datwyler Healthcare is looking for a dynamic, results-driven Regional Marketing Manager to elevate Datwyler Healthcare's market presence, drive customer engagement, and accelerate revenue growth across North and Latin America. This is a pivotal role for a strategic thinker who excels at understanding regional market nuances, building enduring customer relationships, and translating market insights into impactful content and product-focused marketing initiatives. You'll be instrumental in shaping our regional go-to-market strategy and ensuring global alignment while tailoring efforts to resonate with local audiences driving the commercial success of the Healthcare portfolio.

Responsibilities

  • Driving Customer Relationships & Engagement
  • Conduct continuous market research and analysis to gain profound insights into customer behaviors, preferences, pain points, and emerging trends within North and Latin America.
  • Act as the primary Voice of Customer for the region, bringing compelling market and customer insights directly to Datwyler's functional groups, especially product development.
  • Forge strong, trust-based relationships with key customers, strategic partners, and influential stakeholders across the region.
  • Plan and execute impactful external customer-facing events (trade shows, roadshows, tech days, webinars).
  • Lead the creation and localization of highly engaging marketing content that resonates with diverse audiences across North and Latin America.
  • Develop and refine clear, customer-oriented messaging and positioning that effectively differentiates Datwyler's products and services.
  • Work closely with the Global Communications Teams to ensure consistent brand messaging.
  • Develop and communicate compelling product positioning and messaging for the regional market.
  • Lead regional GTM strategies for new product launches and feature updates.
  • Serve as the direct link from the regional market to product development teams.
  • Continuously monitor competitor activities, product offerings, and market strategies within the region.
  • Develop and implement a comprehensive annual marketing plan for North and Latin America.
  • Develop and deliver essential sales tools and training to the Regional Team.
  • Utilize marketing automation platforms, CRM systems, and analytics tools to track, analyze, and report on campaign performance.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a relevant discipline.
  • 5+ years of progressive marketing experience, with a significant portion in a regional or field marketing role.
  • Demonstrated ability to develop and execute successful, data-driven marketing strategies.
  • Proven track record of building and nurturing strong, impactful customer relationships.
  • Experience with product marketing, including go-to-market strategy and product positioning.
  • Strong understanding of brand protection and promotion.
  • Strong understanding of content strategy, content creation, and multi-channel content distribution.
  • Hands-on experience with digital marketing tools.
  • Demonstrated ability to collaborate effectively across functions and teams.
  • Proven ability to manage multiple projects and priorities simultaneously.
  • Excellent written and verbal communication skills.
  • Resourceful, self-directed, and entrepreneurial mindset.
  • Willingness to travel regularly within the North and Latin America region.
  • Experience in the healthcare/pharmaceutical industry or a related, highly regulated sector.
  • Proficiency with CRM systems and marketing automation platforms.
  • Previous global marketing experience, particularly with a focus on both North and Latin American markets.
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