Marketing Manager

About the position

Datwyler Healthcare is looking for a dynamic, results-driven Regional Marketing Manager to elevate Datwyler Healthcare's market presence, drive customer engagement, and accelerate revenue growth across North and Latin America. This is a pivotal role for a strategic thinker who excels at understanding regional market nuances, building enduring customer relationships, and translating market insights into impactful content and product-focused marketing initiatives. You'll be instrumental in shaping our regional go-to-market strategy and ensuring global alignment while tailoring efforts to resonate with local audiences driving the commercial success of the Healthcare portfolio.

Responsibilities

• Driving Customer Relationships & Engagement
• Conduct continuous market research and analysis to gain profound insights into customer behaviors, preferences, pain points, and emerging trends within North and Latin America.
• Act as the primary Voice of Customer for the region, bringing compelling market and customer insights directly to Datwyler's functional groups, especially product development.
• Forge strong, trust-based relationships with key customers, strategic partners, and influential stakeholders across the region.
• Plan and execute impactful external customer-facing events (trade shows, roadshows, tech days, webinars).
• Lead the creation and localization of highly engaging marketing content that resonates with diverse audiences across North and Latin America.
• Develop and refine clear, customer-oriented messaging and positioning that effectively differentiates Datwyler's products and services.
• Work closely with the Global Communications Teams to ensure consistent brand messaging.
• Develop and communicate compelling product positioning and messaging for the regional market.
• Lead regional GTM strategies for new product launches and feature updates.
• Serve as the direct link from the regional market to product development teams.
• Continuously monitor competitor activities, product offerings, and market strategies within the region.
• Develop and implement a comprehensive annual marketing plan for North and Latin America.
• Develop and deliver essential sales tools and training to the Regional Team.
• Utilize marketing automation platforms, CRM systems, and analytics tools to track, analyze, and report on campaign performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a relevant discipline.
• 5+ years of progressive marketing experience, with a significant portion in a regional or field marketing role.
• Demonstrated ability to develop and execute successful, data-driven marketing strategies.
• Proven track record of building and nurturing strong, impactful customer relationships.
• Experience with product marketing, including go-to-market strategy and product positioning.
• Strong understanding of brand protection and promotion.
• Strong understanding of content strategy, content creation, and multi-channel content distribution.
• Hands-on experience with digital marketing tools.
• Demonstrated ability to collaborate effectively across functions and teams.
• Proven ability to manage multiple projects and priorities simultaneously.
• Excellent written and verbal communication skills.
• Resourceful, self-directed, and entrepreneurial mindset.
• Willingness to travel regularly within the North and Latin America region.
• Experience in the healthcare/pharmaceutical industry or a related, highly regulated sector.
• Proficiency with CRM systems and marketing automation platforms.
• Previous global marketing experience, particularly with a focus on both North and Latin American markets.