Marketing Manager

About the position

The Manager, Marketing supports marketing activities and internal and external communications to promote the image and reputation of the facility and its affiliates. This role focuses on enhancing the marketability, competitive positioning, and growth of the facility through strategic campaigns and community partnerships. The Manager, Marketing collaborates with the Director, corporate marketing teams, and approved vendors to implement marketing plans, advertising campaigns, and communications initiatives aligned with organizational objectives.

Responsibilities

• Collaborates with facility leadership, corporate marketing teams, and approved vendors to develop and execute annual marketing plans.
• Monitors and manages online reputation by responding to patient reviews and ratings to maintain a positive public image.
• Supports colleagues in enhancing marketability efforts and creating seamless consumer-to-patient pathways.
• Acts as a facility media contact and spokesperson when appropriate, representing the facility professionally.
• Executes internal and external communications initiatives using an integrated communications framework, including earned and owned media.
• Fosters valuable community relations and partnerships in support of the facility's growth and reputation.
• Maintains the facility website to ensure it provides current, compliant, and consumer-friendly information.
• Tracks and reports on return on investment (ROI) and key performance indicators (KPIs) for marketing projects.
• Communicates marketing strategies clearly and effectively to stakeholders.
• Performs other duties as assigned.
• Complies with all policies and standards.

Requirements

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related field required.
• 3-5 years of experience in marketing, communications, or public relations required.
• 1-2 years of prior leadership experience preferred.
• Experience in a healthcare setting preferred.

Nice-to-haves

• Strong knowledge of marketing principles, digital marketing, and reputation management.
• Excellent communication skills with the ability to articulate marketing strategies effectively.
• Analytical skills to measure and track ROI and KPIs for continuous improvement.
• Collaborative skills to work effectively with corporate teams, vendors, and hospital leadership.
• Organizational skills to manage multiple projects, deadlines, and resources efficiently.