About the position
WTW is a leading global advisory, broking and solutions company that helps clients around the world turn risk into a path for growth. With roots dating to 1828, WTW has 40,000 employees serving more than 140 countries. We design and deliver solutions that manage risk, optimize benefits, cultivate talent, and expand the power of capital to protect and strengthen institutions and individuals. Our unique perspective allows us to see the critical intersections between talent, assets and ideas - the dynamic formula that drives business performance. Together, we unlock potential. Learn more at wtwco.com. The role of marketing in Willis, a WTW business, is to support the company's growth and revenue goals and to protect and promote a consistent global brand. This role sits within Risk and Broking, which offers a broad range of risk advisory services. In this position you will be responsible for the development, coordination and delivery of marketing activities across the Americas for the Natural Resources Global Specialty business, which means working with the business team and marketing colleagues globally. The role is based in the United States, (ideally East Coast), but WTW's workstyle is flexible, to accommodate a blend of working from home and office attendance. You will be joining a fast-paced environment, where no day is the same which will give you the opportunity to work on a variety of projects with multiple stakeholders across the globe. Bring with you a desire to grow and we'll provide you with the support and opportunities to make it happen.
Responsibilities
- Develop and implement marketing plans that align with the company's goals and address the specific needs of the natural resources sector in the Americas
- Produce high-quality marketing content that showcases the company's expertise and solutions
- Collaborate with the sales team to provide them with the necessary marketing materials and insights to activate
- Manage and optimize digital marketing campaigns, including SEO and social media
- Coordinate and liaise with regional and global marketing colleagues including the Centers of Excellence (Communications, Design, PR, Digital and Research/Analytics)
- Plan and execute digital and face-to-face client events and conferences
- Evaluate marketing campaigns through analysis of digital data
- Manage the Natural Resources marketing mailing activity for the Americas
- Liaise closely with relevant sales teams to ensure connectivity through all stages of marketing delivery
- Actively support and advise stakeholders during project execution
- Oversee the Natural Resources marketing budget for the Americas
- Support the execution of global marketing initiatives for the Natural Resources business
Requirements
- Experience within professional or financial services or a B2B environment (ideally consultancy/insurance environment) is essential
- Three years marketing experience at manager level or similar
- Strong project management skills and attention to detail
- Motivated self-starter who can work alone and as part of a team
- Adaptable and quick learner with new tools, systems and processes
- Excellent organisational skills and ability to juggle a large workload and prioritise work effectively
- Strong communication skills (both written and verbal)
- Ability to use own initiative and work unsupervised
- Strong team player with good people skills and a proven track record of providing support to other team members
- Credibility to work with, and to influence, colleagues at all levels within the company
- Ability to work across geographies
Benefits
- Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources
- Leave Benefits: Paid Holidays, Annual Paid Time Off, Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
- Retirement Benefits: Qualified contributory pension plan and 401(k) plan with annual nonelective company contribution
