About the position
We are seeking an experienced and dynamic Marketing Manager to join our team. As Marketing Manager, you will assist the Senior Marketing Manager in developing, leading and executing marketing strategies for Juris Banking, Business Escrow Services and Western Alliance Trust Company, key business lines of business for the bank. You'll be a leader in the marketing department and serve the organization as a whole with broad scope of responsibilities across geographies. One of your key responsibilities is to be a resource for executives and sales teams, business units and departments on strategic marketing initiatives, public relations, event marketing and general sales support. Assist the senior marketing manager in managing marketing strategies and budgets for business line(s), new or enhanced products, company strategic initiatives and special projects. Collaborate with the marketing team and business lines to create and update collateral and to develop promotions and/or campaigns to support the selling of bank products and services including collateral for all media outlets (print, radio, TV, online, billboard, etc.), email and social. Manage campaign reporting. Assist in managing PR consultants, developing presentation decks/talking points and may create media alerts, press releases and other materials as needed for public relations efforts. Responsible for maintaining website content, keeping it refreshed and engaging. Support the senior marketing manager in performing market and competitive research, gathering data from targeted sources useful in the sales process. Assist with the development and maintaining a collection of final reporting on event marketing initiatives including budget analysis, sales leads and opportunities, and other relevant event data, utilizing this information to make recommendations about future event marketing investments. Maintain compliance approvals for auditing purposes. Provide supervision to and direct the activities of marketing staff (if assigned); may perform supervisory tasks such as performance appraisals, disciplinary actions, and interviewing candidates for employment; develop work schedules; provide necessary training and coaching.
Responsibilities
- Assist the Senior Marketing Manager in developing, leading and executing marketing strategies.
- Be a resource for executives and sales teams on strategic marketing initiatives.
- Manage marketing strategies and budgets for business lines and special projects.
- Collaborate with the marketing team to create and update collateral.
- Develop promotions and campaigns to support the selling of bank products.
- Manage campaign reporting.
- Assist in managing PR consultants and create media alerts and press releases.
- Maintain website content and ensure it is engaging.
- Support market and competitive research.
- Assist in developing reporting on event marketing initiatives.
- Maintain compliance approvals for auditing purposes.
- Supervise and direct the activities of marketing staff.
Requirements
- High School diploma required; Bachelor's degree in related field preferred.
- 8+ years of direct, related experience in Marketing & Communications.
- Bank, law firm or other professional services marketing experience a plus.
- Advanced knowledge in managing marketing campaigns across media, social and email.
- Intermediate to advanced knowledge of regulatory and legal compliance obligations.
- Knowledge of the digital marketing ecosystem and various marketing technology platforms.
- Strong project management acumen.
- Experience using Workfront a plus.
- Advanced skills in personal computer operation (e.g., Microsoft Word, Excel, PowerPoint).
- Experience with Adobe Creative Suite and Canva a plus.
- Advanced speaking and writing skills for internal and external audiences.
- Previous leadership experience preferred.
Nice-to-haves
- Experience in the banking or professional services sector.
- Familiarity with marketing automation tools.
- Experience with Google Analytics.
Benefits
- Competitive salaries.
- Ownership stake in the company.
- Medical and dental insurance.
- Time off.
- Great 401k matching program.
- Tuition assistance program.
- Employee volunteer program.
- Wellness program.
