About the position
Global Industrial is seeking a marketing professional with over 5 years of experience to implement strategically planned campaigns aligned with the company's brand positioning and organizational goals. The role involves creating marketing campaign briefs, driving comprehensive marketing strategies for new product introductions, and developing content marketing strategies to engage B2B audiences. The successful candidate will ensure that all digital assets are current and aligned with industry trends, manage content creation, and collaborate with internal teams and external agencies. Additionally, the role includes customer journey mapping, maintaining a content calendar, and advocating for customer experiences with the content created. Performance analysis will also be a key component, partnering with analytics teams to optimize content based on data-driven insights.
Responsibilities
- Implementation of strategically planned campaigns against 'Go-To-Market' strategy consistent with the company's brand positioning, merchandising calendar and organizational goals.
- Create a marketing campaign brief that outlines the campaign voice, defines target audience, creative and web vision.
- Drive a comprehensive strategy/marketing plan for New Product Introduction while collaborating with Merchandising and R&D teams.
- Develop and execute content strategies to attract, nurture, and inspire B2B audiences.
- Ensure website, publications, and digital assets are current, engaging, and aligned with industry trends.
- Identify content needs, develop new assets and review all content for aligned marketing plays.
- Collaborate with internal teams and external agency partners to oversee content creation, digital and traditional ad campaigns, landing pages, and seasonal priorities.
- Create a content strategy and plan to address insights in the customer's journey, ensuring the content is aligned to customer needs at each stage.
- Work closely with product marketers, integrated marketing leads, and agency partners to develop supporting assets such as landing pages, promo or nurture emails, to execute content delivery.
- Maintain a calendar of project deadlines and content launch dates. Manage kick-offs, briefings and creative project management.
- Uphold brand guidelines across all platforms to ensure consistent messaging, visuals, and tone.
- Be a customer advocate and champion the customer experience with the content created.
- Partner with Analytics Teams to support Integrated Marketing reviews and generate data-driven content optimization.
Requirements
- 5+ years of experience in growth strategy, communications, branding, or similar function.
- Strong background in lead generation, performance analysis, and working with a combination of internal resources and external agencies.
- Proficiency in tools like Power BI, Google Analytics, Smartsheet, etc.
- Experience writing and managing content across web, social, and print.
- Excellent project management skills.
- B2B experience a strong plus.
Nice-to-haves
- Strong multitasking and problem-solving skills.
- Comfortable working independently in a fast-paced, resource-constrained environment.
- Trustworthy, detail-oriented, and able to manage confidential information.
- Highly organized with a proactive approach to project ownership.
- Comfortable taking initiative and building marketing structure from scratch.
