Global Industrial is seeking a marketing professional with over 5 years of experience to implement strategically planned campaigns aligned with the company's brand positioning and organizational goals. The role involves creating marketing campaign briefs, driving comprehensive marketing strategies for new product introductions, and developing content marketing strategies to engage B2B audiences. The successful candidate will ensure that all digital assets are current and aligned with industry trends, manage content creation, and collaborate with internal teams and external agencies. Additionally, the role includes customer journey mapping, maintaining a content calendar, and advocating for customer experiences with the content created. Performance analysis will also be a key component, partnering with analytics teams to optimize content based on data-driven insights.