The Sr. Marketing Manager is responsible for creating value by developing and implementing targeted marketing plans and programs which track, measure and assist in determining the demand for products and services offered, identifies competitors and exposes potential customers to brand. This individual will support the graphic design and advertising needs of the organization.
RESPONSIBILITIES:
Assists with the strategy and creation of marketing campaigns, works collaboratively and is hands-on in the execution of marketing and sales campaigns.
Creates and coordinates unique marketing activities to promote company products and services.
Incorporates brand and brand standards through all marketing and communications platforms. Creates engaging and relevant content for blogs, social media and websites.
Prepares and participates in RFPs during companys presentation of project bids to customers.
Utilizes market research studies to effectively impact campaigns. This includes experience and knowledge of:
* Internet Advertising (Google Ad Words, Sponsorships) * Print Advertising * Direct Mail * Email/Direct Mail Campaigns-Utilizing CRM software * Social Media Campaigns
Required Qualifications
Mandatories
Minimum of five years of progressive experience in marketing and sales experience.
Exceptional leadership, communication, negotiation and problem solving skills.
Polished Presentation skills.
Excellent interpersonal skills. Interact effectively and collaboratively as part of a team.
Handle a dynamic work environment with competing priorities.
A team player who can multi-task and is self-directed.
Excellent verbal and written communication skills.
Ability to build positive working relationships with employees at all levels within the organization.