Cycle Gearposted almost 9 years ago
Full-time
Benicia, CA
Food and Beverage Retailers
Senior Marketing Manager
Location: Benicia (Store Support Center)
Job Code: SMMKT
Description
Reports To: SVP of Marketing
POSITION SUMMARY
The Senior Marketing Manager will lead marketing efforts that focus on consumer publications, community marketing and grassroots events, public relations, content development and social media to drive traffic to physical stores. She/He will play a significant role in developing the Cycle Gear Racing and Motorcycle Safety support initiatives into high profile programs within the industry. She/He will also be responsible for working with the Marketing Team on brand positioning along with developing and executing an integrated marketing strategy and coordinated vision that maximizes the synergies between the bricks and mortar and online retail stores. This manager will also play a significant role in defining communication strategies for the companys line of own brands. In addition to providing leadership to the Marketing team, this individual will build and maintain strong collaborative partnerships with CRM, Creative, Retail Operations, Online, Product Development, Merchandising and Finance teams.
PRIMARY DUTIES AND RESPONSIBILITIES
* Develop and execute marketing strategies and initiatives designed to build store and online traffic that enable the company to achieve its growth and earnings objectives.
* Build Cycle Gears non-direct communication strategy, calendar of content and contact plans.
* Develop the next generation Cycle Gear Racing and Motorcycle Safety Support programs.
* Collaborate with eCommerce Director on development of e-mail calendar content and execution.
* Lead store community marketing programs, local promotions and events.
* Build projections for the Return on Investment and then track, analyze and report ROI results from all marketing promotions and initiatives.
* Build and brand awareness and customer loyalty.
* Capture and synthesize competitor, consumer, industry and business insights to identify major opportunities and threats.
* Develop and manage Marketing budget and plan for advertising, PR, content and social media.
SKILLS AND ABILITIES:
* A minimum of 8+ years of experience driving marketing strategy in a multi-store/multi-channel retail environment is required.
* Public and press relations experience.
* Background with bricks and mortar / multi-channel marketing leadership through -marketing communications, social media, content marketing and community marketing programs is required.
* Track record of building and executing effective content programs leveraging digital and traditional media.
* Proven strong analytical experience in measuring ROI results of all marketing and advertising campaigns.
* Experience own brand brand management and development is preferred.
* Track record of building relationships that fosters buy-in and cooperation with senior executives, department heads, peers and field teams.
* Strong project management, organizational, conceptual and logistical skills are essential.
* Natural team player with excellent leadership, analytical, mentoring, and communication skills is required to work as part of our employee ownership team.
* Detail-oriented, hands-on, take-charge, assertive and hard-working with a collegial, team-based approach to a work environment.
* Natural team coach that will develop skills and discipline to execute with a high degree of energy and innovation.
* Proven ability to understand customers and markets and translate those needs into long-term business strategies and initiatives.
* History of leading a team in a way that establishes a positive, pro-active, team-oriented and collaborative culture.
* Bachelors degree and MBA preferred.
COMPETENCIES:
* Business Acumen
* Customer/Client Focus - Values customers and team members as the companys most important assets.
* Leadership - Ambitious with a high level of integrity, dependability and a strong sense of urgency and desire to succeed.
* Intellectually curious with a healthy sense of competitiveness and a strong desire to win.
* Communication Proficiency
* Problem Solving/Analysis
* Project Management
* Results Driven
* Ethical Conduct/Credibility
What Cycle Gear can offer you:
Cycle Gear offers a relaxed and collaborative work environment that rewards those who perform. Also a competitive performance based compensation package. Our employees receive an appealing benefits package which includes - Medical, Dental, & Vision. Youll enjoy a casual dress code, flexible work schedule, paid vacation and sick time, and a 401k program. We also offer a generous employee discount and a real exciting place to work!
Cycle Gear provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
Location: Benicia (Store Support Center)
Job Code: SMMKT
Description
Reports To: SVP of Marketing
POSITION SUMMARY
The Senior Marketing Manager will lead marketing efforts that focus on consumer publications, community marketing and grassroots events, public relations, content development and social media to drive traffic to physical stores. She/He will play a significant role in developing the Cycle Gear Racing and Motorcycle Safety support initiatives into high profile programs within the industry. She/He will also be responsible for working with the Marketing Team on brand positioning along with developing and executing an integrated marketing strategy and coordinated vision that maximizes the synergies between the bricks and mortar and online retail stores. This manager will also play a significant role in defining communication strategies for the companys line of own brands. In addition to providing leadership to the Marketing team, this individual will build and maintain strong collaborative partnerships with CRM, Creative, Retail Operations, Online, Product Development, Merchandising and Finance teams.
PRIMARY DUTIES AND RESPONSIBILITIES
* Develop and execute marketing strategies and initiatives designed to build store and online traffic that enable the company to achieve its growth and earnings objectives.
* Build Cycle Gears non-direct communication strategy, calendar of content and contact plans.
* Develop the next generation Cycle Gear Racing and Motorcycle Safety Support programs.
* Collaborate with eCommerce Director on development of e-mail calendar content and execution.
* Lead store community marketing programs, local promotions and events.
* Build projections for the Return on Investment and then track, analyze and report ROI results from all marketing promotions and initiatives.
* Build and brand awareness and customer loyalty.
* Capture and synthesize competitor, consumer, industry and business insights to identify major opportunities and threats.
* Develop and manage Marketing budget and plan for advertising, PR, content and social media.
SKILLS AND ABILITIES:
* A minimum of 8+ years of experience driving marketing strategy in a multi-store/multi-channel retail environment is required.
* Public and press relations experience.
* Background with bricks and mortar / multi-channel marketing leadership through -marketing communications, social media, content marketing and community marketing programs is required.
* Track record of building and executing effective content programs leveraging digital and traditional media.
* Proven strong analytical experience in measuring ROI results of all marketing and advertising campaigns.
* Experience own brand brand management and development is preferred.
* Track record of building relationships that fosters buy-in and cooperation with senior executives, department heads, peers and field teams.
* Strong project management, organizational, conceptual and logistical skills are essential.
* Natural team player with excellent leadership, analytical, mentoring, and communication skills is required to work as part of our employee ownership team.
* Detail-oriented, hands-on, take-charge, assertive and hard-working with a collegial, team-based approach to a work environment.
* Natural team coach that will develop skills and discipline to execute with a high degree of energy and innovation.
* Proven ability to understand customers and markets and translate those needs into long-term business strategies and initiatives.
* History of leading a team in a way that establishes a positive, pro-active, team-oriented and collaborative culture.
* Bachelors degree and MBA preferred.
COMPETENCIES:
* Business Acumen
* Customer/Client Focus - Values customers and team members as the companys most important assets.
* Leadership - Ambitious with a high level of integrity, dependability and a strong sense of urgency and desire to succeed.
* Intellectually curious with a healthy sense of competitiveness and a strong desire to win.
* Communication Proficiency
* Problem Solving/Analysis
* Project Management
* Results Driven
* Ethical Conduct/Credibility
What Cycle Gear can offer you:
Cycle Gear offers a relaxed and collaborative work environment that rewards those who perform. Also a competitive performance based compensation package. Our employees receive an appealing benefits package which includes - Medical, Dental, & Vision. Youll enjoy a casual dress code, flexible work schedule, paid vacation and sick time, and a 401k program. We also offer a generous employee discount and a real exciting place to work!
Cycle Gear provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
