Relxposted almost 9 years ago
Full-time
Rochester, NY
Management of Companies and Enterprises
Title: Sr Marketing Manager
COMPANY: RELX Group
Location ZipCode: 14608
Job Description: **Sr Marketing Manager**
**Description**
**Ready for a challenge? Interested or know someone who might be?**
We are looking for a dynamic, enthusiastic Senior Marketing Manager to spearhead outbound marketing, brand awareness, and lead generation activities for the newly acquired SSRN (Description below). This person will be responsible for driving revenue growth and market penetration, as well as providing support the health of the SSRN user network.
Job description:
This role will craft the messaging and positioning for SSRN and each of its revenue-generating products and will conceive and develop innovative marketing programs that drive demand and create awareness; develop a global marketing strategy for SSRN, based on an understanding of market dynamics, customer needs and competition in each segment and key region. Predominantly a B2B marketing role, this PMM will also support the B2C aspects of the SSRN business.
**Your responsibilities**
+ Customer & Market Insight Acquisition
+ Conduct in-depth analysis of customer/user information to drive marketing initiatives and results
+ Support Director in determining market segmentation and targeted buyer personas in order to maximize marketing focus on highest value opportunities
+ Spot trends, outliers, best practices, opportunities, customer behaviors/attributes through primary/secondary research
+ Work closely with Product Management to understand the product development roadmaps, assess how these developments translate to benefits valued by customers and reflect these views in the marketing plan and execution thereof
+ Contribute customer feedback to requirements for current and future products for marketing purposes
+ Market intelligence: be the expert on your buyers and users, how they buy and use the product. Be the expert on the competition and how to beat them
+ Market Strategy Formulation
+ Develop strategic marketing positioning and messaging to help differentiate Elsevier/SSRN products in the market and within the Elsevier Research Products portfolio
+ Program & Plan Development
+ Develop and execute an agile marketing plan for SSRN products and services, aligned with business objectives, (e.g., revenue growth, increased renewal rates, new customer acquisition, cross/up-sell, lead generation, customer engagement)
+ Develop and implement go-to-market plans, including customer-facing elements for new and updated products. Focus on marketing programs including direct marketing, content marketing, conferences, webinars, white papers, email communications, advertising and social media
+ Sales enablement: communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products/services
+ Manage marketing for product launches: plan the marketing activities with regard to launch of new products/services and releases and manage the cross-functional implementation of the plan
+ Demand generation: develop the marketing strategy and manage the marketing programs that drive demand for your products
+ Assess the effectiveness of marketing activities by tracking sales and analyzing results of campaigns, providing recommendations for improvement and initiating modifications to various aspects of campaign planning and execution
+ Liaise with the Sales and Business Development to ensure alignment of the product marketing plan and objectives for each region, country and segment.
+ Marketing Plan Management & Implementation
+ Establish strong influence in driving business development and sales initiatives to reach stretch goals. Implement all marketing, GTM, sales enablement and customer engagement plans and work closely with Mendeley Marketing Team to cross-market SSRN to all platforms in Elsevier Research Products department including Mendeley, Science Direct, Scopus, Engineering Village and STMJ.
+ Performance & Measurement Analysis
+ Utilize analysis from Quarterly Tracking Reports and other internal research reports to inform marketing plans, program and activities
**Qualifications**
**What you should bring**
+ Bachelor?s degree in Business, Marketing or a related discipline
+ 5 years of relevant marketing experience
+ Experience of marketing new technology/software products or digital publishing is preferred
+ Business knowledge of academic and corporate markets is preferred
+ Expert knowledge of key marketing tactics and strategies, providing consultation and guidance on best approaches to achieve desired results
+ Strategic and commercial awareness
+ Excellent interpersonal and networking skills to interact with staff, colleagues and cross-functional teams, and third party suppliers
+ Strong planning and project management skills including a demonstrated ability to work to deadlines and juggle multiple projects in a matrix organization
+ Very strong written and verbal communication skills
+ Very good knowledge of MS Office products, particularly Excel and PowerPoint. Siebel CRM tools and Business Objects skills is a plus
+ Self-starter, self-motivated - comfortable with reporting to Europe-based Director
Elsevier is part of the RELX plc., which is a world leading provider of professional information solutions in science and health, legal, risk management, and business to business sectors. As the world?s leading provider of science and health information, Elsevier serves more than 30 million scientists, students and health and information professionals worldwide. A global company headquartered in Amsterdam, employing more than 7000 people in 24 countries, we help customers advance science and health by providing world-class information and innovative tools that help them make critical decisions, enhance productivity and improve outcomes.
A recent acquisition of Elsevier, SSRN is devoted to providing "tomorrow?s research today? through specialized research networks in the social sciences and humanities. We facilitate the free posting and sharing of research material (e.g., conference papers, preprints, non-peer-reviewed papers) in our subject areas. Social science papers tend to have fewer co-authors, so networking and sharing ideas, hypotheses and drafts during the research process are critical; SSRN helps authors evolve their research and communicate their results worldwide and our online forums enhance these communications.
Culture
Our working culture is highly respectful, stimulating and diverse; enabling bright, passionate people to do their best work. We offer challenging but realistic objectives, recognition for achievement, and the opportunity to challenge the status quo. We're a truly global company, working across geographies everyday with our people sharing a passion for health and science. Our people are pragmatic, commercial, work collaboratively and are excellent relationship builders. We offer an opportunity to make a difference in people's lives by helping the health and science communities find and use trusted, high-quality information.
Career
Learning is at the heart of everything we do and our people take their development and progress seriously, as do we. Because of our global reach, opportunities are available locally and globally and our breadth of opportunity offers the chance to build a varied career across different functions and divisions. You will have the opportunity to work at the forefront of technological development and to contribute to change. People with the right attitude have the chance to contribute far beyond their role.
Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.
**Job** Marketing
**Primary Location** NA-USA-NY-Rochester
**Schedule** Full-time
**Employee Status** Regular
**Closing Date (Period for Applying) - External** Ongoing
**Req ID:** AG 0005J
Education level:
experience:
license:
training:
work Shift:
Shift Duration:
hours per week:
salary: - ?
NAICS:
company information:
company mail:
company direct:
company online:
company phone:
company fax:
company email:
fein: 13-1958712
fedcontractor: 1
COMPANY: RELX Group
Location ZipCode: 14608
Job Description: **Sr Marketing Manager**
**Description**
**Ready for a challenge? Interested or know someone who might be?**
We are looking for a dynamic, enthusiastic Senior Marketing Manager to spearhead outbound marketing, brand awareness, and lead generation activities for the newly acquired SSRN (Description below). This person will be responsible for driving revenue growth and market penetration, as well as providing support the health of the SSRN user network.
Job description:
This role will craft the messaging and positioning for SSRN and each of its revenue-generating products and will conceive and develop innovative marketing programs that drive demand and create awareness; develop a global marketing strategy for SSRN, based on an understanding of market dynamics, customer needs and competition in each segment and key region. Predominantly a B2B marketing role, this PMM will also support the B2C aspects of the SSRN business.
**Your responsibilities**
+ Customer & Market Insight Acquisition
+ Conduct in-depth analysis of customer/user information to drive marketing initiatives and results
+ Support Director in determining market segmentation and targeted buyer personas in order to maximize marketing focus on highest value opportunities
+ Spot trends, outliers, best practices, opportunities, customer behaviors/attributes through primary/secondary research
+ Work closely with Product Management to understand the product development roadmaps, assess how these developments translate to benefits valued by customers and reflect these views in the marketing plan and execution thereof
+ Contribute customer feedback to requirements for current and future products for marketing purposes
+ Market intelligence: be the expert on your buyers and users, how they buy and use the product. Be the expert on the competition and how to beat them
+ Market Strategy Formulation
+ Develop strategic marketing positioning and messaging to help differentiate Elsevier/SSRN products in the market and within the Elsevier Research Products portfolio
+ Program & Plan Development
+ Develop and execute an agile marketing plan for SSRN products and services, aligned with business objectives, (e.g., revenue growth, increased renewal rates, new customer acquisition, cross/up-sell, lead generation, customer engagement)
+ Develop and implement go-to-market plans, including customer-facing elements for new and updated products. Focus on marketing programs including direct marketing, content marketing, conferences, webinars, white papers, email communications, advertising and social media
+ Sales enablement: communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products/services
+ Manage marketing for product launches: plan the marketing activities with regard to launch of new products/services and releases and manage the cross-functional implementation of the plan
+ Demand generation: develop the marketing strategy and manage the marketing programs that drive demand for your products
+ Assess the effectiveness of marketing activities by tracking sales and analyzing results of campaigns, providing recommendations for improvement and initiating modifications to various aspects of campaign planning and execution
+ Liaise with the Sales and Business Development to ensure alignment of the product marketing plan and objectives for each region, country and segment.
+ Marketing Plan Management & Implementation
+ Establish strong influence in driving business development and sales initiatives to reach stretch goals. Implement all marketing, GTM, sales enablement and customer engagement plans and work closely with Mendeley Marketing Team to cross-market SSRN to all platforms in Elsevier Research Products department including Mendeley, Science Direct, Scopus, Engineering Village and STMJ.
+ Performance & Measurement Analysis
+ Utilize analysis from Quarterly Tracking Reports and other internal research reports to inform marketing plans, program and activities
**Qualifications**
**What you should bring**
+ Bachelor?s degree in Business, Marketing or a related discipline
+ 5 years of relevant marketing experience
+ Experience of marketing new technology/software products or digital publishing is preferred
+ Business knowledge of academic and corporate markets is preferred
+ Expert knowledge of key marketing tactics and strategies, providing consultation and guidance on best approaches to achieve desired results
+ Strategic and commercial awareness
+ Excellent interpersonal and networking skills to interact with staff, colleagues and cross-functional teams, and third party suppliers
+ Strong planning and project management skills including a demonstrated ability to work to deadlines and juggle multiple projects in a matrix organization
+ Very strong written and verbal communication skills
+ Very good knowledge of MS Office products, particularly Excel and PowerPoint. Siebel CRM tools and Business Objects skills is a plus
+ Self-starter, self-motivated - comfortable with reporting to Europe-based Director
Elsevier is part of the RELX plc., which is a world leading provider of professional information solutions in science and health, legal, risk management, and business to business sectors. As the world?s leading provider of science and health information, Elsevier serves more than 30 million scientists, students and health and information professionals worldwide. A global company headquartered in Amsterdam, employing more than 7000 people in 24 countries, we help customers advance science and health by providing world-class information and innovative tools that help them make critical decisions, enhance productivity and improve outcomes.
A recent acquisition of Elsevier, SSRN is devoted to providing "tomorrow?s research today? through specialized research networks in the social sciences and humanities. We facilitate the free posting and sharing of research material (e.g., conference papers, preprints, non-peer-reviewed papers) in our subject areas. Social science papers tend to have fewer co-authors, so networking and sharing ideas, hypotheses and drafts during the research process are critical; SSRN helps authors evolve their research and communicate their results worldwide and our online forums enhance these communications.
Culture
Our working culture is highly respectful, stimulating and diverse; enabling bright, passionate people to do their best work. We offer challenging but realistic objectives, recognition for achievement, and the opportunity to challenge the status quo. We're a truly global company, working across geographies everyday with our people sharing a passion for health and science. Our people are pragmatic, commercial, work collaboratively and are excellent relationship builders. We offer an opportunity to make a difference in people's lives by helping the health and science communities find and use trusted, high-quality information.
Career
Learning is at the heart of everything we do and our people take their development and progress seriously, as do we. Because of our global reach, opportunities are available locally and globally and our breadth of opportunity offers the chance to build a varied career across different functions and divisions. You will have the opportunity to work at the forefront of technological development and to contribute to change. People with the right attitude have the chance to contribute far beyond their role.
Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.
**Job** Marketing
**Primary Location** NA-USA-NY-Rochester
**Schedule** Full-time
**Employee Status** Regular
**Closing Date (Period for Applying) - External** Ongoing
**Req ID:** AG 0005J
Education level:
experience:
license:
training:
work Shift:
Shift Duration:
hours per week:
salary: - ?
NAICS:
company information:
company mail:
company direct:
company online:
company phone:
company fax:
company email:
fein: 13-1958712
fedcontractor: 1
