About the position
Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges. The Betterworks Revenue Operations team is looking for a Marketing Operations contractor to partner with marketing and sales to support our marketing operations processes and technology stack. This is a contract role that will help provide interim support for the tools and processes that enable lead capture, nurture, and flow through the revenue funnel.
Responsibilities
- Support and execute campaign and event operations.
- Manage & enhance the marketing technology stack and automations.
- Own overall operational strategy for attribution, tracking, and reporting of marketing performance.
- Oversee and optimize the marketing technology stack, including HubSpot, Google Analytics, 6Sense, Qualified, Monday & more.
- Manage and support the execution of marketing campaigns across various channels.
- Utilize marketing automation tools to streamline processes, nurture leads, and improve conversion rates.
- Analyze key performance metrics to provide insights and recommendations for optimization.
- Identify and implement process improvements to increase the efficiency and scalability of marketing operations.
- Oversee lead scoring, segmentation, and nurturing workflows.
- Partner with internal teams and Marketing Agencies to optimize technology stack and implement campaigns.
Requirements
- Undergraduate degree in Marketing, Business, Finance, or related field.
- 3-5 years of dedicated Marketing Operations at a B2B software company.
- Strong working knowledge of Hubspot and trends in marketing technology.
- Experience in Salesforce, Outreach, and 6Sense.
- Expertise in campaign management standard methodologies.
- Expertise in data and analytics, including database setup and clean-up.
Nice-to-haves
- Energized by fast-paced, often ambiguous startup environments.
- Comfortable creating new systems from scratch and iterating quickly.
- Thrive when given ownership and autonomy.
- Scrappy, resourceful, and always looking for smarter ways to execute and scale.
- Know how to work cross-functionally to get things done.
Benefits
- 100% paid Medical/Vision/Dental for employees.
- Flexible time off.
- Parental Paid Leave policy.
- Monthly internet stipend.
- Flex days.
