About the position
Kforce has a client that is seeking a Marketing Operations Manager II in San Diego, CA. The Marketing Operations Manager directs the development and implementation of processes, tools, metrics, initiatives, infrastructure, and technology that will support and improve the operations of the Marketing function. This role is responsible for staying tuned to the culture, process, structure, and people of Marketing. The manager scans the environment for high-impact, high-leverage improvement and cross-functional collaboration opportunities. They benchmark the organization's current marketing activities, performance, and investment against industry best practices, and through gap analysis, develop a roadmap for improvements and a business case for undertaking necessary changes. As appropriate and with the buy-in of the Marketing leadership team, the manager identifies, recommends, and leads the implementation of these opportunities, including directing cross-functional implementation teams, in an effort to increase the overall effectiveness of the marketing organization. Additionally, they direct organization-wide efforts to effectively manage and allocate Marketing resources - money and people. The manager assesses the organization's current Marketing capabilities against future Marketing objectives and requirements, and formulates a strategy to build required competencies through internal development and recruitment. They also maintain the institutional memory of the organization by creating a shared knowledge portal and repository of best practices.
Responsibilities
- Direct the development and implementation of processes, tools, metrics, initiatives, infrastructure, and technology to support and improve Marketing operations.
- Stay tuned to the culture, process, structure, and people of Marketing.
- Scan the environment for high-impact, high-leverage improvement and cross-functional collaboration opportunities.
- Benchmark the organization's current marketing activities, performance, and investment against industry best practices.
- Develop a roadmap for improvements and a business case for necessary changes through gap analysis.
- Identify, recommend, and lead the implementation of opportunities with the buy-in of the Marketing leadership team.
- Direct cross-functional implementation teams to increase overall effectiveness of the marketing organization.
- Manage and allocate Marketing resources effectively.
- Assess current Marketing capabilities against future objectives and formulate a strategy for building required competencies.
- Create a shared knowledge portal and repository of best practices.
Requirements
- Undergraduate degree in Marketing or Communications.
- Experience in a similar role or significant knowledge, experience, and abilities to perform the responsibilities listed.
