About the position
At Uber, we're not just reimagining movement—we're transforming how the world connects, transacts, and engages. As a Marketing Operations Manager for Personalized Marketing Solutions on the CRM Strategic Operations team, you'll play a key role in scaling the systems and strategies that power personalized customer experiences. Working at the intersection of marketing, product, and engineering, you'll drive the roadmap and execution of high-impact personalization initiatives across markets and business lines. Your work will shape how we automate and optimize engagement across the customer lifecycle—fueling deeper relationships, stronger retention, and long-term growth. The ideal candidate has the ability to both develop macro, longer term vision and priorities whilst parallel pathing shorter term Roadmaps and milestones.
Responsibilities
- Define and drive the personalization roadmap: Partner with CRM, Product, and Engineering to align on high-impact initiatives and build a scalable strategy that supports Uber's lifecycle marketing goals.
- Lead end-to-end program execution: Manage intake, triage, planning, and delivery of personalization tech projects. Ensure requests are scoped properly, documented clearly, and prioritized effectively.
- Own tooling and process optimization: Maintain the JIRA system, improve workflows, track progress, and drive continuous improvements in how requests are managed and delivered.
- Facilitate cross-functional alignment: Lead recurring meetings across Global CRM and technical and line of business teams to track project status, resolve blockers, and ensure stakeholder alignment plus maximize the ROI of any Tech or initiatives that have cross-LOB applicability.
- Manage technical resource planning: Collaborate with engineering leads to assign resources, balance workloads, and adapt quickly as business priorities evolve.
- Champion communication and visibility: Provide regular updates to leadership, communicate changes in process across the org, and ensure transparency into project timelines and decisions.
Requirements
- 4+ years of experience in program management or lifecycle marketing operations.
- Strong understanding of CRM systems, personalization strategies, and the tech stack that powers marketing automation.
- Proven track record of managing complex, cross-functional projects involving marketing and engineering.
- Skilled in JIRA or similar project management tools, with a strong sense of process ownership and attention to detail.
- Strategic thinker with strong communication skills and the ability to lead through influence.
- Bachelor's Degree
Nice-to-haves
- 3+ years of experience leading cross-functional marketing or CRM programs, ideally involving personalization, marketing technology, or customer lifecycle initiatives.
- Deep familiarity with data-driven lifecycle marketing, customer segmentation, and testing frameworks at scale.
- Strong strategic thinking with the ability to translate high-level marketing goals into scalable technical plans and process improvements.
- Proven track record managing complex projects with multiple stakeholders, tight timelines, and evolving priorities.
- High attention to detail and a bias toward action—able to prioritize ruthlessly, execute efficiently, and deliver on time.
- Comfortable managing both strategy and execution—balancing big-picture planning with hands-on ownership of tools, workflows, and deliverables.
- A self-starter who is organized, resourceful, and constantly looking for ways to optimize systems, improve visibility, and drive impact.
Benefits
- Base salary range for this role is USD$130,000 per year - USD$144,000 per year.
- Eligible to participate in Uber's bonus program.
- May be offered an equity award & other types of compensation.
- Eligible for various benefits.
