About the position
The Marketing Operations Manager role is an individual contributor position responsible for helping execute marketing campaigns and be part of the technical backbone of the marketing team at Hiya. Embedded within the core marketing function, this role collaborates closely with campaign marketing, web marketing, product marketing, and sales operations to ensure seamless execution across campaign initiatives, from lead generation efforts to customer outreach. Leveraging their expertise in process management, the Marketing Operations Manager will work cross functionally to craft impactful campaigns and support the development of a successful go-to-market strategy. We're excited about you because you're the kind of person that thrives on the ability to make a process simpler, smoother, smarter, or easier for its given purpose or users, and enjoys getting ahead of future problems and problem solving as you go.
Responsibilities
- Working alongside content and product marketing team to ensure we have the right content going to the right audiences at the right time on the right mediums
- Work independently within our marketing automation system to ensure campaign execution success and effective conversion tracking
- Manage our marketing operations technical infrastructure and the data flows between tools; work with other operational teams to ensure alignment (Sales Ops, Finance, etc) and that teams are maximizing use; lead enablement sessions when additional trainings are required or updates occur
- Develop the workflows that make up our email nurture marketing programs, making adjustments based on performance, updated content, or experiments
- Work alongside our product teams to build out new AI-based solutions internally and be part of the team launching new products across our offerings
Requirements
- Experience with Hubspot and Salesforce preferred (Marketo or others okay)
- Experience with other GTM tools (Outreach, ZoomInfo, Cognism, LinkedIn Sales Navigator)
- Ability to problem solve and evaluate multiple solutions to determine the best or more efficient path forward
- Excellent communication skills with a consultative approach to collaborating with various teams
Nice-to-haves
- Any experience with working with up-and-coming AI tools, such as Relevance.ai or Clay, to design and implement agentic AI workflows
Benefits
- Equity compensation
- 401K program with 3% match through Fidelity Investments
- Self managed vacation plan
- 15 Paid holidays including Recharge Days
- 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
- Flexible spending, health savings accounts and Pretax dependent day care savings plan
- Paid parental leave
- Voluntary Life and AD&D, and Accident insurance options
- Employer-paid life insurance
- Employer-paid long-term disability coverage (in qualifying states)
- Donation Matching for a charity of your choice (up to $1,000/ year)
- $1,000/year reimbursement in Professional Development funds
