Marketing Operations Manager

About the position

We are seeking a detail-oriented and strategic Manager of Marketing Operations to oversee the operational management and optimization of our marketing initiatives. Reporting to our Sr. Director of GTM Operations, the ideal candidate will act as a bridge between strategy and execution, ensuring the marketing team has the tools, processes, and insights needed to succeed, while also aligning closely with sales and other key business functions. The successful candidate will possess a strong analytical mindset, exceptional project management skills, and a passion for driving results through effective marketing processes and technologies.

Responsibilities

• Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.
• Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.
• Gather reporting requirements and work with the necessary team to deliver the needed dashboards and reports on marketing performance and KPIs.
• Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.
• Prepare and present regular reports on marketing performance and ROI to stakeholders.
• Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.
• Analyze and provide feedback and insights on lead quality and funnel impact.
• Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.
• Manage list analysis and import process between sales and marketing to ensure our database is kept up-to-date, clean, and compliant.
• Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance, and marketing leadership stakeholders.
• Identify cost-saving opportunities and optimize resource allocation.
• Oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.
• Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.
• Coordinate cross-functional teams to ensure timely delivery of projects.
• Oversee management of third-party marketing operations firm team.
• Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices.
• Liaise with external vendors and partners to enhance marketing efforts and initiatives.

Requirements

• Bachelor's degree in a related discipline and 6 years' experience in a related field.
• 1+ year of experience in management or lead role.
• Experience collaborating with Sales, Sales Operations or Cross-functional teams.
• Proficiency in CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics).
• Proficiency in data analysis tools (PowerBI), with the ability to interpret metrics and create actionable insights.
• Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.

Nice-to-haves

• Experience with budgeting and financial analysis.
• Familiarity with digital marketing channels, including SEO, PPC, and social media.
• Knowledge of data privacy regulations and best practices.
• Experience working within an MSP, Cloud Computing, or Technology company.

Benefits

• Flexible vacation policy allowing employees to take as much vacation with pay as they deem consistent with their duties.
• Seven paid holidays throughout the calendar year.
• Up to 160 hours of paid wellness annually for their own wellness or that of family members.
• Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
• Health care insurance (medical, dental, vision).
• Retirement planning (401(k)).
• Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).