About the position
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Marketing Operations Manager, you'll work to standardize marketing campaign operations to ensure that marketing campaigns and initiatives are feeding accurate data into our attribution and reporting frameworks. You will serve as a strategic guide and thought partner for a growing marketing and go to market team, using our reporting suite to identify areas of opportunity within the marketing funnel to drive incremental lift in lead generation and opportunity pipeline. Additionally, you will build a deep understanding of Carta customer journeys and make data-driven recommendations to the marketing team on segmentation, pain points, and timing. You will support the orientation of Marketing towards a standardized reporting framework and enable self-service of reporting, segmentation, and marketing automation.
Responsibilities
- Standardize marketing campaign operations to ensure accurate data feeding into attribution and reporting frameworks.
- Serve as a strategic guide and thought partner for the marketing and go to market team.
- Use reporting suite to identify areas of opportunity within the marketing funnel.
- Build a deep understanding of Carta customer journeys.
- Make data-driven recommendations to the marketing team on segmentation, pain points, and timing.
- Support the orientation of Marketing towards a standardized reporting framework.
Requirements
- Growth mindset, gravitating towards complex, multifaceted challenges.
- Hands-on problem solver with proven technical background.
- Experience building within Marketo and Salesforce.
- Organized and detail-oriented.
- Exceptional communication and presentation skills.
- High EQ, friendly, and helpful partner across Carta GTM.
Benefits
- Market competitive salary.
- Equity for all full-time roles.
- Exceptional benefits.
- Commission plans for applicable roles.
