About the position
As Marketing Operations Manager, you play a critical role in bridging the gap between strategy and execution, ensuring the efficiency and effectiveness of marketing programs. This role supports cross-channel marketing functions, maintains data integrity, and collaborates with teams to enhance the operational infrastructure that drives business growth. The ideal candidate is highly analytical, process-oriented, and excels at working across multiple teams to achieve shared objectives.
Responsibilities
- Manage and optimize MagicSchool’s marketing automation platform (e.g. Marketing Cloud Account Engagement, Marketo) and ensure seamless integrations with other Go-to-Market systems.
- Oversee the technical implementation and quality assurance (QA) of marketing campaigns, including email programs, landing pages, lead flows, and overall campaign tracking for reporting.
- Support event operations for webinars and conferences, including pre- and post- event lead management and follow-up.
- Develop and refine workflows, processes, and automation to support marketing campaigns and lifecycle programs through enablement and documentation.
- Be a champion of compliance and database hygiene, ensuring our programs reach the right people at the right time and we have a healthy database to effectively scale.
- Build reports or dashboards, and provide insights to inform campaign performance and decision-making.
- Partner with the Go-To-Market teams (Marketing, Sales, Customer Success) to ensure alignment on goals, data, and reporting needs.
- Identify gaps in the marketing tech stack and recommend tools to enhance team capabilities and scalability.
Requirements
- Deep understanding of marketing technology and data flows with experience designing workflows and automations from scratch.
- Ability to derive actionable insights from complex datasets.
- Strong written and verbal communication skills to collaborate effectively with cross-functional teams.
- Skilled at managing multiple tasks and deadlines with precision.
- 3-5 years of experience in marketing operations preferably in a B2B SaaS Startup or EdTech environment.
- Proficiency in marketing automation platforms (e.g. Marketing Cloud Account Engagement, Marketo, HubSpot) and Salesforce including basic HTML or CSS skills.
- Knowledge of data privacy regulations (e.g. CCPA, GDPR) and experience with ensuring the marketing database is compliant with data privacy laws.
- Strong analytical and problem-solving skills with experience in reporting tools (e.g. Looker, Tableau). Familiarity with SQL or other database query languages is a plus.
Nice-to-haves
- Experience with Product Led Motions and a PLG tech stack (e.g. Pendo, Amplitude, Clay)
- Account-Based Marketing
- Leverage and champion AI adoption and change management across teams.
Benefits
- Flexibility of working from home.
- Unlimited time off to empower our employees to manage their work-life balance.
- Choice of employer-paid health insurance plans, including dental and vision at very low premiums.
- Generous stock options, vested over 4 years.
- 401k match & monthly wellness stipend.
