Marketing Operations Manager

About the position

We're looking for a Marketing Tech & Ops expert to optimize our marketing and customer lifecycle infrastructure, driving data-driven insights that impact over 2 million Modern Health members. You'll own our Marketo and Iterable instances, collaborating across teams to transform campaign data into strategies that power both our revenue engine and member engagement. This is an opportunity to shape the future of mental well-being by refining our execution, reporting, and operational efficiency as we scale toward profitability/IPO.

Responsibilities

• Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media
• Maintain and optimize our Marketo and Iterable instances, ensuring optimal performance across acquisition and retention campaigns
• Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives
• Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates
• Deliver regular KPI reports and translate marketing data into insights for decision-makers
• Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations
• Choose the most favorable approach to problem-solving
• Uphold database quality standards and implement best practices across our MarTech stack

Requirements

• 3-5 years in enterprise/SaaS marketing, with 2-3 years hands-on Marketo experience
• Salesforce expert comfortable with complex integrations and full-funnel analytics
• Passionate about operational excellence and building scalable frameworks
• Skilled at translating campaign data into actionable insights across acquisition and retention
• Thrive in fast-paced environments while managing multiple stakeholders and projects

Nice-to-haves

• Experience optimizing inherited marketing automation platforms
• Proficiency with Looker/Tableau, Demandbase, PathFactory, Outreach, data enrichment tools
• Customer lifecycle marketing expertise
• B2B SaaS startup experience

Benefits

• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off
• Company-wide Collective Pause Days
• Parental Leave Policy
• Family Forming Benefit through Carrot
• Family Assistance Benefit through UrbanSitter
• Professional Development Stipend
• 401k
• Financial Planning Benefit through Origin
• Annual Wellness Stipend to use on items that promote your overall well being
• New Hire Stipend to help cover work-from-home setup costs
• Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement