About the position
As a Marketing Operations Manager you will play a pivotal role in designing, implementing, and managing our marketing programs to support our growth objectives. You will collaborate with cross-functional teams to ensure the successful execution of integrated marketing campaigns, track performance metrics, and contribute to the optimization of our marketing operations processes. This position reports to the Director, Demand Generation & Marketing Operations and is located remotely in the United States.
Responsibilities
- Plan, execute, and measure integrated marketing campaigns across channels—including email, events, webinars, direct mail, paid advertising, and more—to support industry and service line goals.
- Manage marketing automation platforms (e.g., Marketo) to build, deploy, test, and track campaigns, ensuring data accuracy, quality, and compliance.
- Proactively monitor, troubleshoot, and resolve issues related to marketing automation processes and campaign performance.
- Develop and manage automated workflows, lead nurturing programs, lead scoring models, data normalization, audience segmentation, and personalized experiences.
- Apply a data-driven approach to improve campaign effectiveness, lead quality, conversion rates, and customer engagement across the marketing funnel.
- Oversee campaign operations, including the creation and thorough QA/QC of emails, landing pages, forms, and other assets, ensuring adherence to brand standards.
- Maintain campaign calendars, timelines, and resource plans to ensure timely and efficient execution.
- Collaborate with the business operations team to support seamless integration between Marketo, Salesforce, and other MarTech tools.
- Ensure data integrity, accuracy, and security by implementing governance best practices and adhering to global privacy regulations (e.g., GDPR, CCPA).
- Analyze campaign performance and provide actionable insights and optimization recommendations to enhance marketing outcomes.
- Partner with the business operations data team and marketing analyst to develop and manage campaign reporting dashboards (e.g., DOMO) and performance analytics.
- Stay current on marketing automation trends and emerging best practices, sharing insights to elevate team performance.
Requirements
- BA/BS in Marketing, Business, Communications, or other related fields
- 5-7+ years of experience in marketing automation setup and strategy, preferably in a B2B environment
- 2+ years paid advertising experience, specifically LinkedIn advertising
- Detail-oriented with the initiative to take the lead from start to finish with a keen eye on quality.
- Excellent project management skills with the ability to prioritize and shift workload to meet competing deadlines.
- A curious mind, self-driven desire to learn, research and test new opportunities within the growing digital landscape.
- Highly effective oral and written communication skills internally and externally to team members, vendors, and stakeholders.
- Collaborative problem-solver who can also execute independently.
- Strong expertise in Marketo setup, infrastructure, and daily operations
- High-level understanding of Salesforce, including Marketo and Salesforce integration.
- Experience proactively identifying and troubleshooting issues within the Marketo platform, ensuring optimal functionality and performance.
- Experience using the project management tools (e.g., Asana preferred)
Nice-to-haves
- Marketo certification strongly preferred
- Salesforce certification a plus
- Basic HTML knowledge/skills
- Experience with DOMO, Introhive
- Drive to improve processes
- Interest in trends in marketing technology to stay ahead of the curve on industry changes in ads measurement, personalization, (re)targeting, and how privacy will impact how we do marketing.
- Experience with web analytics tools, GA4, Google Tag Manager, and attribution for search and performance marketing.
